Grassroots advocacy connects franchised small business owners directly with policymakers. By sharing real experiences from businesses operating in communities across Canada, grassroots advocacy helps governments understand how public policy decisions affect the franchise industry and local small businesses.
The Canadian Franchise Association mobilizes franchisors, franchisees, and supplier members to participate in advocacy initiatives that defend and advance the franchise sector. When franchise small business owners speak directly with elected officials about the challenges and opportunities they face, it strengthens the industry’s voice and helps shape policies that support franchising locally and across Canada.
Why Grassroots Advocacy Matters
Grassroots advocacy ensures that the experiences of franchise business owners are part of those conversations.
By engaging directly with elected officials, members can help:
- Meet with their local elected officials more easily, as constituents often have greater access to meetings with their local representative
- Provide real-world insights into how policies affect franchised small businesses
- Strengthen the franchise sector’s voice in public policy discussions
- Support policies that enable entrepreneurs to start and grow their businesses
How Members Can Participate
Members of the Canadian Franchise Association play an important role in grassroots advocacy. By sharing their experiences and perspectives, franchise business owners help strengthen the industry’s voice in government discussions.
Members can participate by:
- Sending your local elected official a letter on a key issue to franchising
- Meeting with local elected officials to discuss issues affecting franchised small businesses
- Participating in advocacy campaigns and initiatives organized by the CFA
- Sharing insights on how government policies affect franchise businesses
You can also connect with your local representatives using the CFA’s Elected Official Finder, which helps identify the policymakers representing your community.
Issues Letter
The CFA’s Issues Letter provides members of the CFA community with ready-to-use advocacy content to engage directly with elected officials on key policy priorities. It enables franchisees and franchisors to communicate impactful, consistent messages that reinforce the sector’s position and influence decision-making at all levels of government.
More information to come.
Grassroots Toolkits
CFA Grassroots Toolkits provide members with practical resources to support effective grassroots advocacy, including key messages, engagement strategies, and step-by-step guidance for connecting with government decision-makers. These tools enable franchisees and franchisors to actively participate in advocacy efforts and drive impact at all levels of government.
More information to come.