Recorded April 23, 2025

Local Store Marketing (LSM) is an essential tool for franchisees looking to drive brand awareness, customer engagement, and sales at the community level. This session will explore how to effectively leverage LSM strategies to build a stronger local presence, optimize marketing investments, and enhance franchisee success. Attendees will gain practical insights into the purpose and implementation of LSM campaigns, including how to allocate and utilize an LSM fund for maximum impact.

Key Takeaways:

• Practical Application – How to execute effective LSM campaigns with actionable strategies that can be applied immediately.
• Understanding LSM Funds – What they are, how they work, and who benefits from them.
• Strategic Implementation – When and where to deploy LSM campaigns for the greatest community impact.
• Maximizing Engagement – Why LSM is a powerful tool for franchisee involvement and customer connection.

Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.

SPEAKERS:

Shawn Saraga is a customer-centric, results-oriented business developer with over 18 years of leadership experience in planning and implementing marketing and PR strategies to boost value creation and optimize profit margins. He has successfully completed over 900 franchise and lease transactions by targeting ventures that maximize return on investment. He also builds, manages, and mentors high-performance teams and develop solid long-term relationships with internal and external stakeholders.