DATE: April 30, 2025
TIME: 1:00 – 2:00 PM ET

Finding the right franchisees is crucial to the growth of any franchise organization. The challenge for many systems is that constantly evolving technology and changing franchisee behaviors makes it difficult to successfully find, engage, and convert qualified franchisees.

During this informative and entertaining session we will draw on real-world data from more than 200 franchise organization to share digital trends and strategies that will impact franchise development through 2025 and beyond, including:

• Franchise development trends and expectations for 2025, including volume of people looking for a franchise, digital cost-per-lead, and other metrics
• How and where prospective franchisees are conducting online research
• Strategies that forward-looking franchise systems are employing to find the best franchisees

This session is ideal for franchise development professionals who are looking to understand where the market is heading and learn what top-performing franchise systems are doing.

Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.

SPEAKERS:

Kirk Allen is a former member of the CFA Board of Directors and Co-Founder of Reshift Media, an award-winning digital marketing agency based in Toronto. Reshift’s latest accolades include the CFA 2025 Distinguished Franchise Supplier Recognition Award and the 3-time winner of the Best Franchise Marketing Firm at the Global Franchise Awards held in Las Vegas at the IFA Convention in February 2025. Reshift has developed a proprietary digital marketing platform to generate superior leads designed specifically for franchise development professionals.