DATE: April 8, 2026
TIME: 1:00 – 2:00 PM ET

As franchise systems grow, people decisions play a bigger role in protecting brand standards and customer experience. This session looks at how franchisors and franchisees can make more consistent, informed hiring and management decisions that support growth without sacrificing quality. We’ll explore practical ways to reduce people-related risk, align teams across locations, and reinforce brand values through better role fit and clearer expectations. Attendees will leave with actionable insights to help safeguard their brand while scaling with purpose.  

Learning goals  

• Understand how people decisions directly impact brand consistency and customer experience across franchise locations  

• Learn practical ways to reduce people-related risk while scaling a franchise system  

• Explore how clearer role expectations and behavioural fit support stronger hiring decisions  

Identify strategies for aligning franchisees and teams around shared brand values  

Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.

SPEAKERS:

Venessa Vasilakeris is a dynamic leader with over a decade of experience helping hiring managers and HR professionals build, grow, and develop individuals and teams. As Head of Product and Customer Success at McQuaig, she combines deep expertise in recruitment and talent management with a passion for innovation. Venessa has led the development of tools that empower organizations to make better people decisions, enhance productivity, and foster stronger human connections.