DATE: August 27, 2025
TIME: 1:00 – 2:00 PM ET
What is brand positioning? When do you need it? How do you go about doing it?
In this webinar, Canadian Franchise Association members will learn a simple 10-step brand positioning framework designed to create clarity, distinctiveness, and competitive advantage in a crowded marketplace.
Franchise businesses will learn how to:
- Start fresh by shedding assumptions and aligning leadership.
- Discover their edge through qualitative customer research and audience profiling.
- Craft a compelling Unique Value Proposition using three core pillars.
- Map competitive alternatives and define brand relevance in the current market context.
- Use distinctiveness and story to emotionally connect with customers.
- Build alignment across franchisees by evolving a visual identity and core messaging strategy that reflects the brand’s true value.
This session is intended to help franchisors and franchisees elevate their brands from “just another option” to the go-to choice in their category.
Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.
SPEAKERS:
Wendy Winder is the Founder and Chief Strategist of Ray Strategic Marketing, specializing in growing franchise businesses through research and data-driven brand positioning, marketing strategy and tailored execution. With extensive experience at five Canadian franchises, Wendy has a proven track record of helping companies make the bold moves needed to grow.