Congratulations to the CFA’s 2019 Recognition Award Winners!

The Canadian Franchise Association (CFA) is pleased to announce the winners of the 2019 Recognition Awards!

Honouring individuals and CFA member companies for their outstanding achievements, philanthropic endeavours, and contributions to the Canadian franchise community, these awards showcase those committed to enhancing franchising in Canada by Growing Together™.

With the addition of the new Distinguished Franchise Support Services/Supplier Award, a total of six Recognition Awards will be handed out at the Awards Gala Presentation Dinner on Monday, April 8, during the 28th annual CFA National Convention in Niagara Falls, Ontario.

Learn more about the winners below and register today for the CFA National Convention, April 7-9!


CFA Hall of Fame Award

Recipient: Choice Hotels

For 25 years, Choice Hotels Canada has been one of the highest occupied franchised accommodation chains in Canada, with over 5 million guests staying at one of its 325 locations each year. Located in all provinces and over 80% of Canada’s largest communities, Choice Hotels is undoubtedly a valued asset for millions of Canadians, in large part because of its franchisees.100% franchise owned and operated, guests can expect great service, quality accommodation, and a consistent customer experience at any of the properties in Canada, as well as 6,900 Choice hotels in more than 40 countries. With some of the best known hotel brands in the nation, Choice Hotels Canada has left an indelible mark on the Canadian franchising industry.


CFA Volunteer Leadership Excellence Award

Recipient: Tony O’Brien, TruShield Insurance

Since 2014, Tony O’Brien has been the Executive Vice President of TruShield Insurance, a role that is focused on developing insurance solutions that effectively allow Canadian entrepreneurs and small businesses to be successful and minimize risk. He is also the Chair of the Canadian Franchise Association’s Franchise Support Services and Supplier Committee. For years, Tony has dedicated his time and resources to advancing the franchising community. In fact, Tony has played a key role in numerous CFA events. He’s also responsible for helping a range of professionals in the franchising industry, offering the best learning and training when possible. His deep involvement and continuous support of the franchise community has helped shape the CFA, and the franchising community at large.



CFA Outstanding Corporate Citizen Award

Recipient: Pacini

Pacini doesn’t just serve delectable Italian cuisine. For more than 30 years, this restaurant has served people. Operating under the belief in the collective power of individuals to make a difference in the community, Pacini developed a program called “Pour l’amour des gens” which means “For the love of the people.” Today, Pour l’amour des gens supports 25 organizations and has raised nearly $350,000 to benefit various initiatives. Through its commitment to prioritizing people, Pacini is doing more than just feeding mouths. Pacini is feeding the hearts, minds and souls of people across the country.



Diversity and Inclusion Champion Award

Recipient: Inspiration Learning Center

One of the largest and fastest-growing tutoring centers in the Greater Toronto Area, Inspiration Learning Center, Tutoring and Private School is led by Director and Founder, Angel Kuang. A first-generation immigrant, Kuang is a fully-qualified educator who has fused both her Canadian and Chinese teaching experiences to not only help hundreds of students in diverse communities reach their full potential, but help entrepreneurs of all backgrounds (10 out of her 14 franchisees are women), who are passionate about education, achieve their dreams of success through franchising.


CFA Distinguished Franchise Support Services/ Supplier Award

Recipient: Reshift Media

The CFA’s ability to provide franchisors and franchisees premium educational and lead generation resources and support would not have been possible without Reshift Media’s outstanding contributions. For nearly seven years, this Canadian-based digital marketing company has worked closely with the CFA team to search optimize, redesign and market the CFA’s websites. Reshift is also an active member of the franchise community. You will often see the Reshift team at CFA events and they are very open about sharing their learnings and best practices with hundreds of other franchisors, franchisees and suppliers. For all these reasons, Reshift Media is recognized with our first-ever Distinguished Franchise Support Services/Supplier Award.


Lifetime Achievement Award

Recipient: Ronald Joyce

Ron Joyce was the iconic Canadian entrepreneur who, in 1964, invested in the first Tim Hortons donut shop in Hamilton, Ontario and then grew the business into one of the most successful food service chains in the world. Soon after the passing of his business partner, Tim Horton, Ron Joyce founded the Tim Horton Children’s Foundation to support disadvantaged children and youth. After selling his ownership of the company, he continued to personally support the well-being of children through his own foundation, The Joyce Family Foundation, which focuses on providing bursary funds to students looking to pursue a post-secondary education. Father, business owner and friend, Joyce’s spirit of generosity and unforgettable legacy will live on in the franchising community.