Evening Education Series: Franchise Recruitment Essentials

Answer the following questions based on the educational content covered during the Evening Education Series workshop: Franchise Recruitment Essentials to earn 200 CFE Education Credits towards your program requirements.

Please reach out to Mary MacDonald, Senior Manager, Education to discuss strategies to meet your CFE program requirements and inquire about adding credits for accredited educational programming from the past year. You can contact Mary MacDonald at mmacdonald@cfa.ca for personalized guidance and assistance with completing your CFE journey.

1 / 10

Multi-unit franchisees should meet:

Everyone in head office before signing an agreement;

Everyone in head office, as well as every franchisee before signing a franchise agreement;

A higher standard of select criteria than a single-unit franchisee;

None of the above

2 / 10

Performance decay occurs when:

Multi-unit franchisees borrow more money than they should;

Multi-unit franchisees fail to open outlets on time;

Multi-unit franchisees don’t know the names of all their staff;

Sales decrease across locations because the multi-unit franchisee is out of their depth.

3 / 10

Two pathways for multi-unit franchising are:

Sequential franchising and BNPL (Buy Now Pay Later);

BNPL and consequential franchising

Sequential franchising and BNOL (Buy Now Open Later);

BNOL and YOLO

4 / 10

Which of the following are multi-unit franchisee selection criteria:

High performance scores across all outlets;

Debt to equity ratio within acceptable parameters;

Contracted outlets open and running;

All of the above.

5 / 10

Which of the following is NOT an advantage of multi-unit franchising?

Leverage existing brand expertise

Bigger budget for more LAM coverage;

Higher levels of debt and greater brand risk;

Reduced likelihood of inventory outages.

6 / 10

The most important criteria for a multi-unit franchisee is:

Money;

A high personal profile;

Franchises with other brands;

Passion and enthusiasm.

7 / 10

Franchising is a relationship of:

Outsourcing;

Insourcing;

Offshoring;

Give and take.

8 / 10

SNO means:

Sold Never Opened;

Sold Now Open;

Sold: Nice One!

Sold Not Opened

9 / 10

True or False: Retail franchises tend to be more scalable as multi-unit operations compared to service franchises

True

False

10 / 10

Which of the following is NOT a disadvantage of multi-unit franchising?

Additional selection criteria may apply;

Finance often funded by cashflow;

Time at coalface may still be required;

Exit requires more planning & time

Your score is