DATE: DECEMBER 13, 2023 | 1 PM ET
Building a Culture of Inclusion: How to Make Your Marketing More Inclusive, Engaging, and Impactful
Join us for an inspiring keynote presentation from Pizza Pizza, one of the industry’s leading experts in diversity, equity, and inclusion (DEI). In this session, we will explore the vital importance of DEI in today’s dynamic business landscape, and how it can be harnessed to foster a culture of inclusivity and elevate your marketing strategy. Amy Silverstein, the Senior Director of People at Pizza Pizza, will explore the transformative impact of diversity, equity, and inclusion on Pizza Pizza’s corporate culture. Gain valuable insights as she shares how Pizza Pizza has seamlessly integrated DEI principles into their marketing strategy, encompassing consumer-facing campaigns and franchise recruitment initiatives. Explore effective methods for attracting and supporting women in franchise opportunities, promoting inclusivity and gender equality in the franchise industry. Discover how Pizza Pizza’s commitment to DEI has earned them recognition as the 2023 CFA Diversity Equity & Inclusion Champion award winner, solidifying their leadership in this space. Identify key elements to building a culture of inclusion within your organization, fostering an environment that empowers women and promotes diversity.
This keynote is a must-attend for marketing teams, franchise recruitment, and development teams, offering actionable insights and practical strategies to infuse DEI values into your brand. Join us to gain inspiration and tools to create inclusive, engaging, and impactful marketing that resonates with diverse audiences.
SPEAKER: Amy Silverstein, Pizza Pizza
ABOUT THE SPEAKER
Amy Silverstein, Sr. Director People, Pizza Pizza
Amy Silverstein is a seasoned HR professional with over 20 years of unique experience in the service industries of Retail, Hospitality and Transportation. Amy’s expertise is in the areas of talent management, employee engagement, and talent acquisition and throughout her career has demonstrated a track record of successfully driving organizational results through the development and implementation of HR initiatives.
Currently, Amy holds the position of Senior Director, People at Pizza Pizza Limited and is responsible for leading the iconic Canadian brand in all of its “People” initiatives. Previously, Amy served as Vice President of Talent, at National Express LLC where she was responsible for overseeing the full North American talent organization, in addition to experience at other brands such as Walmart, Match Marketing Group and Gap Inc.