DATE: October 9, 2024
TIME: 1:00 – 2:00 PM ET
Finding the right franchisees is crucial to the growth of any franchise organization. The challenge for many systems is that constantly evolving technology and changing franchisee behaviors makes it difficult to successfully find, engage, and convert qualified franchisees.
During this informative and entertaining session we will draw on real-world data from more than 200 franchise organization to share digital trends and strategies that will impact franchise development through 2024 and into 2025, including:
- How AI is impacting franchisee lead generation
- How and where prospective franchisees are conducting online research
- Which digital platforms are on the rise and which are in decline from a lead generation perspective
- Which platforms deliver the best cost-per-lead, and how costs are trending
- Strategies that forward-looking franchise systems are employing to find the best franchisees
This session is ideal for franchise development professionals who are looking to understand where the market is heading and learn what top-performing franchise systems are doing.
SPEAKERS
Kirk Allen, past member of the CFA Board of Directors and COO and Co-Founder of Reshift Media, a digital marketing agency based in Toronto. Reshift specializes in Website Development, SEO, SEM, Social Media as well as new Franchisee Acquisition. Reshift has also developed proprietary software specifically designed to help multi-location businesses manage all of their organic and paid social media.