DATE: October 28, 2025
TIME: 1:00 – 2:00 PM ET
This session provides early-stage founders and startup teams with the essential tools to craft an effective PR plan from scratch. From defining your brand narrative to identifying key media targets and pitching with confidence, you’ll learn how to position your startup for maximum visibility and credibility. Perfect for those new to public relations or looking to refine their strategy.
Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.
SPEAKERS:
Lisa Raffaele, Founding Partner & CEO of Bubblegum Canada
Starting her career off in journalism, Lisa knows a good story when she sees it. Her hyper-focused passion for storytelling and thirst for what’s new, now and next, is what helps her lead the conversation vs just being a part of it. Recognizing the power of combining all that traditional communications has to offer with the reach and conversion of content and digital marketing, Lisa’s strategic vision is the driving force behind Bubblegum and her client’s success over the years.