DATE: October 9
TIME: 1:00 – 2:00 PM ET
Description:
This dynamic session is tailored for franchisors and exhibitors looking to maximize their impact at trade shows and expos. Learn how to transform casual booth visitors into qualified leads—and ultimately, long-term partners. From eye-catching booth design and engaging team presence to proven lead capture techniques and post-event follow-up strategies, this session equips you with the tools to turn fleeting interactions into measurable outcomes. Whether you’re a seasoned exhibitor or preparing for your first show, you’ll walk away with actionable insights to elevate your exhibiting game.
Learning Objectives:
By the end of this session, participants will be able to:
- Design a booth experience that attracts and retains visitor attention
- Apply best practices for engaging attendees and initiating meaningful conversations
- Implement effective lead generation techniques tailored to franchise development
- Develop a structured post-event follow-up plan to convert leads into franchisees or partners
Evaluate exhibiting performance and refine strategies for future events
Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.
SPEAKERS:
Pamela Labelle (President & CEO)
As an entrepreneur, Pamela has helped over 1,000 companies grow and thrive. A proud alumna of Western University, she founded her company with a clear mission: to support and empower business owners and entrepreneurs. With more than 25 years of experience in the business and franchise industry, Pamela has developed deep industry knowledge and invaluable insights that continue to drive success for those she works with.