Sep 25 – FranTalks | 5 Things That Need To Be In Your Public Relations Toolkit

DATE: September 25, 2024
TIME: 1:00 – 2:00 PM ET

Join us for an insightful webinar where we’ll explore the power of PR and the essential elements that need to be in your brand’s communications toolkit. From crafting compelling press releases and pitches, to mastering media relations, breaking through the media filter, reaching your target audience, maintaining brand awareness, handling crisis and so much more. Discover the top five must-have resources and strategies that can elevate your PR game. Whether you’re a seasoned franchise system or a brand looking to growth its presence, this session will equip you with practical tips and actionable advice to enhance your public relations efforts and achieve greater impact. Don’t miss this opportunity to refine your skills and lead the conversation!

Learning Objectives:

1. Drafting the Perfect Press Release: A well-crafted press release is fundamental for announcing news, updates, or events. Learn how to effectively reach media as a conduit to tell your story to the world.
2. Media Landscape: Knowing and finding the right audience is as important as the content your are pushing out. Gain a stronger understanding of the local, regional and national media landscapes and how to create content that they’ll be interested in covering. 
3. Developing a Crisis Communication Plan: Discover the purpose of a crisis communication plan, why it’s important and what communications protocols and tools need to be in your crisis strategy.
4. Creating a Social Media Strategy: Learn what platforms to prioritize for your unique business and how to create a comprehensive plan for managing social media accounts, including content calendars, engagement tactics, and response guidelines. 
5. Preparing Your Media Kit: Discover how background information about your organization, bios of key personnel, high-resolution images, logos, and other materials can help media outlets cover your story.

SPEAKERS