February 12, 2024

DEADLINE FOR SUBMISSIONS – EXTENDED: MARCH 8, 2024

The Canadian Franchise Association (CFA) is thrilled to announce our CFA Marketing & Operations Day conference at the Old Mill in Toronto on May 16, 2024, centered around the themes of Growth and Collaboration. We are inviting experienced speakers in franchise operations and management, PR, branding, and B2B/B2C marketing to share insights with our members.

The deadline for speaker submissions is March 8, 2024.

CFA Marketing Day & Operations stands as a comprehensive one-day event, providing actionable insights for franchise operations, branding, and consumer marketing. Attendees will learn about streamlined franchisee training, agile operations, brand development, technology integration, innovative customer relationship approaches, and marketing. The overarching goal is to offer a holistic understanding of the synergies between effective marketing and seamless operations, empowering CFA members with strategies for sustained franchise growth. This event is a pivotal resource for franchise professionals seeking to enhance both marketing and operational strategies for long-term success.

The CFA Marketing & Operations Day Committee is looking for proposals that meet the following criteria:

• Proposal topics align with the event’s themes, focusing on the latest trends, innovations, and current best practices to 1) drive franchise growth and sustainability, 2) optimize franchise operations and customer engagement, and 3) elevate franchise marketing strategies and amplify brand visibility and engagement.
• Sessions should be panel presentations that:
  • Have a moderator and two-to-three panellists (ideally including at least one franchisor or franchisee panellist).
  • Panellists should be from different organizations or have different areas of expertise to provide more comprehensive and varying perspectives on a topic.
  • All speakers must be CFA members in good standing.
  • Proposals are educational and are not self-promotional. 

When you complete your proposal, we suggest that you address the following key points in your submission: 

• What is the topic/title?
• Why is this important to the audience? What’s in it for them?
• What are the learning outcomes of the session? What are the three key learnings that attendees will take away from this session?
• Who presents the session?
• What makes the presenters qualified to speak on this topic? 

To assist you in creating your proposal(s), below are some topic ideas from the CFA Marketing & Operations Day Committee that you can use for your proposal and/or as inspiration for your own topic! 

TOPIC SUGGESTIONS: 

• Embracing Disruptive Technologies in Franchise Marketing
• Agile Operations: Responding to Market Dynamics and Changing Consumer Preferences
• Franchise Development in The Digital Age: Maximizing Online Presence and Lead Generation
• Innovative Customer Engagement Strategies: Beyond Traditional Marketing
• Franchise Growth Through Strategic Partnerships and Collaborations
• Data-Driven Decision-Making: Leveraging Analytics for Franchise Performance Optimization
• Franchisee Empowerment: Cultivating Entrepreneurial Spirit and Ownership
• Sustainability and Corporate Social Responsibility (CSR) in Franchise Operations
• Adapting to Changing Regulatory Landscapes: Compliance and Risk Management
• Planning and Executing Effective Franchisee Meetings and Conferences.
• Strategies for Effectively Managing Multi-Unit Franchisees.
• Designing Comprehensive and Impactful Initial and Ongoing Training Programs.
• Embracing Video Content in Marketing Strategies for Franchises.
• Creating Powerful Brand Narratives

MEMBER ACTION

Deadline for submissions: March 8, 2024