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April 30, 2021

Education and Information

Member Programs

Lead Generation

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Going into 2020, no one expected that COVID-19 would shake the economy, world, and our personal and professional lives in the way it did. Now, after more than one year living through a pandemic with multiple, rigorous lockdowns, the Canadian Franchise Association (CFA) and our members are navigating how to strategically and successfully operate in this “new normal.”

As 2020 was a year like no other, this 2021 CFA Accomplishments Report will also look different than in previous years. The pages of this report tell the detailed story of how the CFA quickly responded and adapted to new challenges brought about by the pandemic to continue to meet the needs of our member community.

Focusing on each of the four pillars of the CFA’s strategic plan, this report will outline our Association accomplishments over the past year, including many exciting “firsts,” in the key areas of community, education, advocacy, and lead generation. We will also take a detailed look at the resources that were provided to help support our members throughout COVID-19, including daily updates, resources, webinars, and critical advocacy work.

While the past 12 months have been difficult, they also led to tremendous innovation within not only the CFA, but the entire Canadian franchise community. As we embark on what will surely be another difficult year, it is important to take the time to reflect on the CFA’s journey through COVID-19 with our member community, focusing on how far we have all come in revamping and improving our operations to better serve Canadian franchising and our communities in this challenging time.

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CFA Franchise CEO Forums

“Being the CEO is a very lonely position and we need a support group of trusted individuals who are in the same place and understand what we are all going through in order to prop each other up and help us achieve the most we can.”

If you are a CEO, President, or Founder of a franchise brand, you need to be part of CFA’s Franchise CEO Forums.

The CFA Franchise CEO Forums are small, confidential, and facilitated discussion groups of 8 – 12 CEOs, Presidents, and Founders of franchise systems of similar sizes. The purpose of these forums is to create a safe, private, and trustful environment for franchise system leaders to discuss concerns and the challenges they face in their businesses.

The Canadian Franchise Association (CFA) is about harnessing the power of our member community to help each other. We believe in being Better Together and Growing Together™. Now more than ever before, CFA members need to support each other as we move through the global pandemic and its impact on our businesses.

Our goal is to help you create mutually-beneficial, one-to-one relationships with fellow franchise system leaders so you can gain confidential resources who you can rely on for honest insights and perspectives whenever you face a business challenge that keeps you up at night!

ATTENTION: CFA Franchise CEO Forums are EXCLUSIVE to CFA member franchise system CEOs, Presidents, Founders. 

Please note that limited space is available. Reserve your spot today – contact Kenny Chan, VP, Content & Marketing, for more information and to request registration links.

Upcoming CFA Franchise CEO Forums:

• May 11, 2021 from 2 – 4 PM (Eastern Time)
• June 17, 2021 from 2 – 4 PM (Eastern Time)

Feedback from CEO Participants:

THESE SESSIONS HAVE TREMENDOUS VALUE. THANKS TO THE CFA AND TEAM FOR PUTTING THESE ON!

THANK YOU FOR ORGANIZING THESE FORUMS. I DID FIND I HAD A FEW GREAT TAKEAWAYS THAT ARE REALISTIC OPPORTUNITIES FOR MY BRAND. THE TIMING WAS PERFECT.

9.5/10 SATISFACTION RATING

80% NET PROMOTER SCORE (NPS)

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[/penci_text_block][vc_single_image image=”45564″ img_size=”large” alignment=”center”][penci_text_block block_title_align=”style-title-left” custom_markup_1=””]Hosted by leading franchise experts, the Canadian Franchise Association’s (CFA) Power Sessions dig deep into franchising’s hottest trends. From restaurant franchise brands getting involved with ghost kitchens to adapting to the progressive minds of Gen Z, Power Sessions share important insights into the big questions concerning franchising right now!

Power Sessions allow franchising professionals at all levels to upgrade theirs skills from the convenience of their home, office or on the go. Registration opens on Wednesday, May 5. Stay tuned![/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]

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How Online Training Does the Heavy Lifting when Training Your Team in a Post-Pandemic World
Tuesday, May 11, 2021 | 2:00 PM – 3:00 PM ET

We’re all tired of the current pandemic and making adjustments to how we do business, but the truth is that some of the changes will be long-lasting or even permanent. How we train our teams, from head office to the front line, needs to adapt to “pandemic protocols” while still being easily available, affordable, and able to deliver the training outcomes you need.

It’s time for every franchise business to explore how much heavy lifting Online Training can offer to help you reach your business goals. Join Brayden Anderson, Neovation Learning Solutions Franchise Specialist to explore how online training – both LMS-based and through micro-learning – can help your franchise deliver training, measure training outcomes and deliver training ROI. Online training is the cost-effective way to face the challenges of training in a post-pandemic world.

[penci_button link=”https://cfa.swoogo.com/cfawebinars/begin” icon=”” icon_position=”left” align=”center”]REGISTER NOW[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]

[/penci_text_block][vc_single_image image=”45453″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://cfa.swoogo.com/cfa-aprilseminar”][penci_text_block block_title_align=”style-title-left”]Attendees of the CFA’s Relaunch, Reset & Recover event on April 27-28 came away from engaging virtual sessions with a better understanding of the current franchising landscape and where it’s headed. They also equipped themselves and their teams with successful strategies specific to their unique situations! 

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Thursday, May 13, 2021 | 11 AM – 4:30 PM

Earlybird Deadline Extended To May 3, 2021!

Join the CFA on May 13, 2021 for Elevate & Empower: Female Leadership During Uncertain Times, a virtual event made for women, by women in the franchise space – franchisors, franchisees, suppliers, and aspiring entrepreneurs – to tackle the topics critical to the female experience in business.

Men are encouraged to attend! Demonstrate your support for women in franchising by registering and SHOWING UP!

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Register by May 3 and use code EARLYBIRD to get $50 off on Individual Member Registration and Corporate Group Registration. 

Don’t miss the Opening Keynote Presentation by Susan Senecal, CEO of A&W Food Services of Canada!

Throughout her time with A&W, Susan has played a major role in key initiatives within the system such as leading A&W’s strategy to switch to beef raised without added hormones or steroids, eliminating the use of plastic straws, introducing The Beyond Meat Burger, and more. In this unique opening keynote presentation, Susan takes us on a journey through her extensive experience in franchising, giving insight into her challenges in the face of COVID-19, her successes, and her philosophy as a team leader.

View Full Agenda

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Reminder: CFA Members who qualified for the 2021 Membership Renewal Incentive, by renewing their membership in full early, have complimentary enrolment(s) to the CFA’s CFE Program.

If you have not claimed this incentive yet, select your team member(s) who will take advantage of the complimentary enrolment(s), register them today, and begin accumulating credits! CFA Members can begin accumulating credits through CFA’s COVID-19 Webinars, CFA’s Learn and Grow Webinars, and the International Franchise Association’s Institute of Certified Franchise Executives (ICFE) virtual and online programming.

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If you have any questions or would like to register a team member for the CFE program, please contact Meredith Lowry, Senior Manager, Events & Education, at mlowry@cfa.ca.

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Network with CFA Supplier Members!

Tuesday, May 18, 2021 | 4PM ET

Join us for the CFA Supplier Referral Networking event! You and fellow CFA members in the Supplier category can virtually meet over a Zoom call to learn what programs/services other supplier members offer in their business, while building relationships and creating referrals for clients in search of other services in the Franchise Support Services/Suppliers category.

Attending helps increase your chances of generating business leads from fellow suppliers who refer their clients to your services.

During this hour-long networking event, attendees will break into small groups of about 5 people, where each person is invited to share a 2-3 minute overview of the services their company offers, moderated by a room host. Members can spend the rest of their time mingling and networking within their private room. We encourage email and LinkedIn exchanges among attendees to help broaden your network.

This event is open to all CFA supplier members and is sponsored by BDO Canada.

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Book Your Ad in the Franchise Canada July/August 2021 Health & Wellness Issue!

Right now, your health is important and so is the health and well-being of millions of Canadians across the country. That’s why in this issue, we’re providing valuable information for franchise prospects who are interested in significant and health-conscious opportunities. We’ll feature brands who specialize in health and nutrition, fitness, beauty, and healthy food options.

We also showcase Children’s Products & Services Across Canada that provide daycare services, food and nutrition, learning opportunities, and more to Canadian children.

In this issue, we highlight Canadian Franchise Association (CFA) award winners in the Special Franchise Focus spotlight. The honourable winners of the Franchisees’ Choice Designation and Awards of Excellence programs will be recognized for their strong relationships with their franchisees and dedication to franchising. 

Each issue of Franchise Canada is published on FranchiseCanada.Online to our more than 4,000 monthly visitors with a target audience comprised of prospective and existing franchisees, entrepreneurs, and more. We also promote content to our 14,000+ followers on all of the CFA’s social media platforms and in bi-weekly newsletters to our 18,000+ subscribers.

We are pleased to share that with our marketing plan that was introduced in 2020, we have had the following successful results:

• Increased reader engagement: 80.7% increase in magazine reads and 77.7% increase in clicks
• Increased social media engagement: 235% growth in clicks on Facebook/Instagram and 80% growth in clicks on LinkedIn
• Increased circulation/distribution: 258% increase in digital circulation vs. print circulation

All of the advertising positions are on a first come, first served basis, so book your advertisement TODAY!

Contact Nav Matharu at nmatharu@cfa.ca for more information.

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Advertise on LookforaFranchise.ca!

[/penci_text_block][penci_text_block block_title_align=”style-title-left”]Premium Audience. Quality Listings. Premier Website.

As the official online franchise directory of the Canadian Franchise Association, LookforaFranchise.ca is a key resource for Canadians who are serious about buying a franchise. Strengthened by the credibility only the CFA can offer, and fueled with targeted traffic through an aggressive marketing plan, LookforaFranchise.ca is one of the CFA’s most powerful tools to connect you with your next franchisee.

Save money and access exclusive perks when you bundle several enhancements into one comprehensive advertising package. As a package advertiser, you’ll be able to:

• Appear near the top of all relevant search results
• Add unlimited images, text and videos to your listing
• …and more! With packages starting as low as $600, there’s an advertising solution for every budget.

Book Your Ad Today!
Contact Nav Matharu at nmatharu@cfa.ca or (437) 982 2718 for more information.

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Lots of Advertising Opportunities for Suppliers!

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The Canadian Franchise Association (CFA) is proud to offer our Franchise Support Supplier (FSS) members a wide range of opportunities to get their message directly into the hands of the top franchisors across Canada. If you want to position yourself as a key supplier or service provider to the franchise industry, there’s no better place than the CFA’s content channels and media outlets.

As an FSS Member, you have a unique opportunity to provide your insight as a supplier to the CFA Franchise System membership base through cfa.ca/, the Members Only Area, the FSS E-Blast, and other advertising platforms, which all specifically target key decision-makers within the Canadian franchising industry.

Learn More Today!
CFA Advertising Representative Nav Matharu  can help Franchise System Suppliers craft a perfect advertising campaign with tailormade solutions that effectively reach the target audience. Get in touch at nmatharu@cfa.ca or (437) 982 2718.

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