July 15, 2021
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July 16, 2021
Education and Information
Member Programs
Lead Generation
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An event designed for C-Suites, Founders, and Decision-makers of Franchise Systems.
Use code EARLYBIRD and register by September 3 to claim the early bird discount on your Individual CFA Member Registration!
[penci_button link=”https://cfa.swoogo.com/virtualgrowthexit/register” icon=”” icon_position=”left” align=”center” target=”_blank”]REGISTER NOW[/penci_button]
This annual event will update franchisors, multi-unit franchisees and their owners on the state of the market, and educate them on the right things they can do now and in the future to ensure that they are in the best position to maximize the value of their business and take advantage of the opportunities presented by one or more of these growth and exit strategies. It is also designed to create a space to connect directly with Canadian and American potential investors and buyers, and for them to connect to the franchise community.
Creating a growth and/or exit strategy, usually through the sale of the business for the greatest amount possible, should be something every owner considers now and as they grow. The last decade has seen an increased interest in franchise companies, leading to sales of businesses to private equity groups at pre-pandemic multiples of EBITDA, typically only seen when a company goes public.
The decisions and actions taken by a franchisor early on and during their growth can impact the kind of multiple they can expect a decade later. This event is a time-effective and powerful opportunity to hear from others who have been through the process and learn from their experiences, as well as build contacts for the future.
Make sure you can someday also be able to make the most of your efforts, and maximize the opportunities, by attending Growth and Exit Strategies 2021!
[penci_button link=”https://cfa.swoogo.com/virtualgrowthexit/register” icon=”” icon_position=”left” align=”center” target=”_blank”]REGISTER NOW[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]
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Ghost kitchens are one of the hottest trends in foodservice. Ghost kitchens offer the opportunity to expand quickly and reach new customers, very often with lower up-front capital expenditures.
Drawing from success stories in the marketplace, this session will explain the various models of ghost kitchen found in the marketplace today. We will examine what makes ghost kitchens an effective model for franchisors to scale their concept and reach new customers. We will identify that questions that a franchisor should consider to determine which ghost kitchen model is right for them and will discuss the legal issues and franchisee-relationship considerations that franchisors should be aware of.
In this session, you will:
1. Understand what a “ghost” or “dark” kitchen is, and what different models can be found in the marketplace today.
2. Understand how ghost kitchens could help a franchisor scale its concept and reach new customers.
3. Be given practical tips to help a franchisor determine which model of ghost kitchen might be the right fit.
4. Understand the legal issues and franchisee-relationship considerations that a franchisor should consider before going into ghost kitchens.
[penci_button link=”https://cfa.swoogo.com/powersessions/register” icon=”” icon_position=”left” align=”center” target=”_blank”]Register Today[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]
[/penci_text_block][vc_single_image image="45591" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/events/franchise-ceo-forums/%22][penci_text_block block_title_align="style-title-left"]
Wednesday, August 18, 2021 | 2:00 – 4:00 PM ET
The CFA Franchise CEO Forums are small, confidential, and facilitated discussion groups of 8 – 12 CEOs, Presidents, and Founders of franchise systems of similar sizes. The purpose of these forums is to create a safe, private, and trustful environment for franchise system leaders to discuss concerns and the challenges they face in their businesses.
The Canadian Franchise Association (CFA) is about harnessing the power of our member community to help each other. We believe in being Better Together and Growing Together™. Now more than ever before, CFA members need to support each other as we move through the global pandemic and its impact on our businesses.
Our goal is to help you create mutually-beneficial, one-to-one relationships with fellow franchise system leaders so you can gain confidential resources who you can rely on for honest insights and perspectives whenever you face a business challenge that keeps you up at night!
ATTENTION: CFA Franchise CEO Forums are EXCLUSIVE to CFA member franchise system CEOs, Presidents, Founders.
Please note that limited space is available. Reserve your spot today – contact Kenny Chan, VP, Content & Marketing, for more information and to request registration links.
Feedback from CEO Participants:
THESE SESSIONS HAVE TREMENDOUS VALUE. THANKS TO THE CFA AND TEAM FOR PUTTING THESE ON!
THANK YOU FOR ORGANIZING THESE FORUMS. I DID FIND I HAD A FEW GREAT TAKEAWAYS THAT ARE REALISTIC OPPORTUNITIES FOR MY BRAND. THE TIMING WAS PERFECT.
9.5/10 SATISFACTION RATING
80% NET PROMOTER SCORE (NPS)
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[/penci_text_block][vc_single_image image="45445" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/cfe-program/%22][penci_text_block block_title_align="style-title-left"]The CFA’s Certified Franchise Executive (CFE) Program has Officially Launched with the Canadianized Fran-Guard Course!
We are excited to share that we are launching our first Certified Franchise Executive (CFE) Program course!
The Canadian Franchise Association’s (CFA) Fran-Guard course is based on the International Franchise Association’s (IFA) Fran-Guard program and is a mandatory component of the CFE Program. This course was created to safeguard your franchise by having your key employees fully trained on the franchise sales management and compliance process. It gives you the tools to manage your compliance program and avoid costly mistakes that can potentially wreck your franchise system.
CFA’s Fran-Guard course is presented in 5 modules which can easily be viewed in segments and at your own pace. The course is recognized for 300 CFE Education credits. Upon completion of a quiz at the end of the course, you will receive a certificate of course completion.
CFA’s Fran-Guard program is for senior executives, franchise development professionals and compliance managers. The program features both the legal and business aspects of compliance with practical tips that can lead to increased franchise sales and stronger franchise relations. Compliance not only reduces risk, but it can result in better company profits.
Introductory price: $350 (CFA Member), $695 (Non-Member)
[penci_button link=”https://marketing.cfa.ca/acton/ct/37343/e-1dde-2106/Bct/l-tst/l-tst:1c/ct9_0/1/lu?sid=TV2%3AjuwNEEFbO” icon=”” icon_position=”left” align=”center” target=”_blank”]Register Now[/penci_button]Registration for the Fran-Guard course is available for CFA Members and Non-Members who are enrolled to CFA’s CFE Program.
If you have not yet enrolled to CFA’s CFE Program, you can do so by submitting your application form to education@cfa.ca.
If you have any questions or would like to register a team member for the CFE program, please contact Meredith Lowry, Senior Manager, Events & Education, at mlowry@cfa.ca.
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Welcome New CFA Members!
We’d like to extend a warm welcome to new CFA Members who joined in July 2021![/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]
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Nominations are Still Open for CFA’s 2021 Franchisee of the Year Award
Introduced by the CFA in 2019, the Franchisee of the Year Award recognizes top-performing franchisees for their unique accomplishments and excellence in business performance, community service, and brand involvement.
Here are 4 reasons why you should take advantage of this exclusive member benefit and nominate your franchisee:
- Reward your top-performing franchisee – what better way to acknowledge their hard work than nominating them for an award?
- Free editorial coverage – all winners will be featured in Franchise Canada Online editorial, reaching prospective franchisees from across Canada
- We make it easy for you to spread the word – all winning franchisees and their franchisors can use the award logo to promote their achievement, plus a press release template that can be easily shared and adapted for your own promotion.
Nomination Deadline: July 30, 2021
[penci_button link="https://cfa.ca/our-services/lead-generation/awards-of-excellence/franchisee-of-the-year-2021/" icon="" icon_position="left" align="center" target="_blank"]Submit Your Nomination[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align="style-title-left"]
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Save the Date for CFA’s First In-Person Event!
Mark your calendar for CFA’s Golf Tournament returning on September 27!
Back and better than ever, there’s nothing quite like having the CFA Golf Tournament as your first opportunity to reconnect and network with CFA friends face-to-face! Join us for a day of making great connections with others in the franchise community, win amazing prizes, and enjoy some friendly competition, all while supporting the CFA’s Advocacy work.
The event and its format will be slightly different this year. Stay tuned – more details and registration coming soon!
Important Note: The tournament will be following and complying with provincial and municipal health & safety guidelines to ensure everyone’s safety.
SPONSORSHIP OPPORTUNITIES AVAILABLE
For more information, contact Lou Gervasi, Senior Manager, Development & Member Relationships, at lgervasi@cfa.ca.
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[/penci_text_block][vc_single_image image="46088" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/volunteer-recognition/%22][penci_text_block block_title_align="style-title-left"]
THE CANADIAN FRANCHISE ASSOCIATION (CFA) SALUTES OUR MEMBER VOLUNTEERS!
Strong communities are built with the help of dedicated volunteers who give their time, energy, skills, and knowledge to the benefit of others.
At the CFA, our member volunteers are essential to the excellence of our programs and services. From coast to coast, CFA member volunteers work tirelessly to help the CFA and our community of members.[/penci_text_block][vc_video link=”https://www.youtube.com/watch?v=3w6L_FC_obQ” el_width=”70″ align=”center”][penci_text_block block_title_align=”style-title-left”]
Through our Volunteer Recognition Program, we pay tribute and recognize CFA members who work tirelessly and passionately to make a positive impact on the CFA community. Our members contribute to the CFA by speaking at events, writing articles for our publications, and by participating in various committees, task forces, and on the Board of Directors. Without our volunteers, the CFA would not be able to do all that it does.
CFA member volunteers represent a cross-section of CFA members, including franchisors, franchisees, and suppliers and over the past year.
Volunteer Statistics (2020/2021 CFA Membership Year)
[/penci_text_block][vc_single_image image="46090" img_size="600×200" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/volunteer-recognition/%22][penci_text_block block_title_align="style-title-left"]Thank you to our many volunteers! We celebrate your dedication, commitment and generosity of time, knowledge, and spirit to the Canadian franchise community.
[penci_button link="https://cfa.ca/volunteer-recognition/" icon="" icon_position="left" align="center" target="_blank"]View our 2020/2021 CFA Membership Year Volunteers![/penci_button]
Want to Participate as a Volunteer?
Volunteering is a great way to make connections with like-minded franchise professionals while also building your profile and resume! Fill out our online Volunteer Participation form to express your interest in volunteering with the CFA.
[penci_button link="https://cfa.ca/participate/" icon="" icon_position="left" align="center" target="_blank"]Volunteer Today![/penci_button]
Sponsor Our Volunteers!
Sponsorship opportunities for the CFA Volunteer Recognition Program are available! To schedule a meeting with the CFA, or to learn more about sponsoring the program, please contact:
Lou Gervasi
Senior Manager, Development & Member Relations
E-mail: lgervasi@cfa.ca
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Exhibit at the New Virtual Franchise Canada Expo
This August, the CFA is hosting the first-ever Virtual Franchise Canada Expo for prospective franchisees from coast to coast! We invite you to exhibit in this month-long event that will equip attendees with Everything They Need to Know Before Buying a Franchise.
The dynamic event is focused on convenience and accessibility, providing an interactive platform that attendees can log onto 24/7, according to their schedule and desires. Each week of the Franchise Expo will highlight one unique focus group featuring core educational content for attendees.
This new lead generation opportunity offers a low price-point for extended lead generation opportunities. By advertising and exhibiting in the Virtual Franchise Canada Expo, you will benefit from getting month-long brand promotion advertised to engaged prospective attendees who can view your virtual exhibitor booth to find out more about your franchise opportunity.
[penci_button link=”https://pheedloop.com/exhibitor/contract/VirtualFranchiseCanadaExpo/apply/” icon=”” icon_position=”left” align=”center” target=”_blank”]Book Your Booth[/penci_button]
Virtual Franchise Canada Expo Information Sessions
Join us at one of our information sessions to learn more about the Virtual Franchise Canada Expo and the benefits of exhibiting at this month-long event. We’ll also go over some tips to help you set your booth up for success!
- Register for Monday, July 19 at 3 – 4 PM ET
- Register for Monday, July 26 at 3 – 4 PM ET
- Register for Tuesday, August 3 at 3 – 4 PM ET
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Little Time Left to Book Your Ad in Franchise Canada’s September/October 2021 Issue!
This issue will be promoted to all attendees at the CFA’s Virtual Franchise Canada Expo – a month-long event providing core education to franchise prospects looking for a new opportunity to invest in.
We hope for a full return to sharing meals at restaurants with friends and family soon, as we recover from COVID-19 shutdowns. That’s why in this issue, we’re providing valuable information for franchise prospects who are interested in investing in one of the largest and most popular categories. We’ll take a close look at Casual and Full-Service Dining franchises that have recently pivoted to focus on takeout and delivery options, and now await reopening their doors to dine-in guests.
This issue puts Retail and Grocery franchises in the spotlight as the Special Franchise Focus. We also explore Coffee and Baked Good franchises that provide tasty drinks and treats for Canadians to enjoy year-round.
Throughout the rest of the issue, we highlight the Awards of Excellence Grand Prize winners and Recognition Award winners in the CFA’s 2021 awards program.
Each issue of Franchise Canada is published on FranchiseCanada.Online to our more than 6,000 monthly visitors with a target audience comprised of prospective and existing franchisees, entrepreneurs, and more. We also promote content to our 14,000+ followers on all of the CFA’s social media platforms and in bi-weekly newsletters to our 18,000+ subscribers.
We are pleased to share that with our marketing plan that was introduced in late 2020, we have had the following successful results:
- Increased reader engagement: 80.7% increase in magazine reads and 77.7% increase in clicks
- Increased social media engagement: 235% growth in clicks on Facebook/Instagram and 80% growth in clicks on LinkedIn
- Increased circulation/distribution: 258% increase in digital circulation vs. print circulation
All advertising positions are available on a first come, first served basis, so book your advertisement TODAY!
The deadline date for advertising in the September/October 2021 issue is July 23, 2021.
Book Your Ad Today!
Learn more about this powerful lead generation tool by contacting Nav Matharu at nmatharu@cfa.ca.
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Deliver your message to more than 17,000 prospective franchisees!
Featuring industry news, success stories, and the latest franchise opportunities, each issue of Franchise Canada E-News reaches more than 17,000 subscribers twice a month.
With an average open rate of 27% and an average click through rate of 5%, advertisers reach an engaged audience of Canadians who are serious about their franchise search!
Benefits:
Reach a receptive, targeted audience of prospective franchisees from across CanadaReinforce your brand by ensuring it’s regularly seen by Canadians interested in franchisingCustomize your message by switching up your artwork and copy in each issue to promote time-sensitive opportunities and events
Book Your Ad Today!
Learn more about this powerful lead generation tool by contacting Nav Matharu at nmatharu@cfa.ca.
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