July 22, 2021
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July 23, 2021
Education and Information
Member Programs
Lead Generation
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The verdict is in. Online training is cost-effective, engaging, and delivers on your training objectives. You could just pick an LMS, and get started, or approach it a bit differently. There is so much more you can do to build a system that maximizes the training experience.
Today’s progressive companies talk about creating an eLearning ecosystem made up of an LMS and LMS-based resources, PLUS a whole lot more. Online training, learning and support resources cover many media and modalities, span multiple delivery platforms and formats and provide a wealth of options for trainers and learners.
Join Brayden Anderson, Neovation Learning Solution’s Franchise Specialist, to answer these (and other) questions:
- “what is an eLearning ecosystem” – and
- “How do I create one that is best for my franchise needs?”
You’ll discover:
- The varied components that make up an eLearning ecosystem
- Why true eLearning gamification is more than just playing games
- How simulations and scenario-based training deliver risk-free training
- How to compare different learning delivery methods and platforms
- What to consider when planning your right-sized eLearning ecosystem
Your team is only as good as their training, and a well-thought-out eLearning ecosystem will maximize your investment in online training and deliver results – better customer service, higher productivity, improved health & safety compliance, and ultimately – more profitability.
Join Brayden to learn more about building your perfect online training ecosystem!
[penci_button link=”https://cfa.swoogo.com/cfawebinars/register” icon=”” icon_position=”left” align=”center” target=”_blank”]Register Today[/penci_button]Webinar Sponsored By:
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Use code EARLYBIRD and register by August 13 to claim the early bird discount!*
[penci_button link=”https://cfa.swoogo.com/virtuallawday/register” icon=”” icon_position=”left” align=”center” target=”_blank”]REGISTER NOW[/penci_button]
A SNAPSHOT OF THE AGENDA
Many have said that the pandemic created 20 years of change in 20 weeks. While the pandemic caught everyone by surprise, for franchisees and franchisors, we need to plan now for the future so we aren’t caught by surprise again. The role of technology in franchising accelerated during the past 18 months. The pace of change will not abate.
During this session, Ken Otto, CEO of Redberry Restaurants, will share some obvious and not so obvious thoughts on the role of technology for franchisors and franchisees. From fin-tec to recruitment, and from site selection to AI, we must plan for continued disruption. Looking back, not only at the pandemic, but even before, organizations that embraced a digital first mind set faired much better then those that waited. Are you ready?
An economic update with a Canadian perspective. During the session, Katherine Judge, Economist at CIBC Capital Markets, will explain where we are in the economic recovery and discuss the opportunities for Canada across different sectors as the pandemic fades. She will discuss how the Bank of Canada views the acceleration in inflation and what it implies for interest rates and exchange rates.
Whether you’re a new or established franchisor, a solid understanding of the Canadian legal issues that affect your business is imperative to protect your rights and limit your liabilities. This information session will get you up to speed through a fast-paced review of the highlights from the past year in franchise case law and legislation.
Beyond understanding the relevant laws, you also need to stay on top of any changes and emerging issues that can impact your franchise business. The Canadian Franchise Association (CFA) works with all levels of government to protect franchising and ensure the best possible outcome for all stakeholders. This session, moderated by Frédéric Gilbert, Franchise Law Day Co-Chair and Partner at Fasken, will provide an update on the key issues affecting the Canadian and Quebec franchising industry.
[penci_button link=”https://cfa.swoogo.com/virtuallawday/register” icon=”” icon_position=”left” align=”center” target=”_blank”]REGISTER NOW[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]
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An event designed for C-Suites, Founders, and Decision-makers of Franchise Systems.
Use code EARLYBIRD and register by September 3 to claim the early bird discount on your Individual CFA Member Registration!
[penci_button link=”https://cfa.swoogo.com/virtualgrowthexit/register” icon=”” icon_position=”left” align=”center” target=”_blank”]REGISTER NOW[/penci_button]
This annual event will update franchisors, multi-unit franchisees and their owners on the state of the market, and educate them on the right things they can do now and in the future to ensure that they are in the best position to maximize the value of their business and take advantage of the opportunities presented by one or more of these growth and exit strategies. It is also designed to create a space to connect directly with Canadian and American potential investors and buyers, and for them to connect to the franchise community.
Creating a growth and/or exit strategy, usually through the sale of the business for the greatest amount possible, should be something every owner considers now and as they grow. The last decade has seen an increased interest in franchise companies, leading to sales of businesses to private equity groups at pre-pandemic multiples of EBITDA, typically only seen when a company goes public.
The decisions and actions taken by a franchisor early on and during their growth can impact the kind of multiple they can expect a decade later. This event is a time-effective and powerful opportunity to hear from others who have been through the process and learn from their experiences, as well as build contacts for the future.
Make sure you can someday also be able to make the most of your efforts, and maximize the opportunities, by attending Growth and Exit Strategies 2021!
[penci_button link=”https://cfa.swoogo.com/virtualgrowthexit/register” icon=”” icon_position=”left” align=”center” target=”_blank”]REGISTER NOW[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]
[/penci_text_block][vc_single_image image="45591" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/events/franchise-ceo-forums/%22][penci_text_block block_title_align="style-title-left"]
Wednesday, August 18, 2021 | 2:00 – 4:00 PM ET
The CFA Franchise CEO Forums are small, confidential, and facilitated discussion groups of 8 – 12 CEOs, Presidents, and Founders of franchise systems of similar sizes. The purpose of these forums is to create a safe, private, and trustful environment for franchise system leaders to discuss concerns and the challenges they face in their businesses.
The Canadian Franchise Association (CFA) is about harnessing the power of our member community to help each other. We believe in being Better Together and Growing Together™. Now more than ever before, CFA members need to support each other as we move through the global pandemic and its impact on our businesses.
Our goal is to help you create mutually-beneficial, one-to-one relationships with fellow franchise system leaders so you can gain confidential resources who you can rely on for honest insights and perspectives whenever you face a business challenge that keeps you up at night!
ATTENTION: CFA Franchise CEO Forums are EXCLUSIVE to CFA member franchise system CEOs, Presidents, Founders.
Please note that limited space is available. Reserve your spot today – contact Kenny Chan, VP, Content & Marketing, for more information and to request registration links.
Feedback from CEO Participants:
THESE SESSIONS HAVE TREMENDOUS VALUE. THANKS TO THE CFA AND TEAM FOR PUTTING THESE ON!
THANK YOU FOR ORGANIZING THESE FORUMS. I DID FIND I HAD A FEW GREAT TAKEAWAYS THAT ARE REALISTIC OPPORTUNITIES FOR MY BRAND. THE TIMING WAS PERFECT.
9.5/10 SATISFACTION RATING
80% NET PROMOTER SCORE (NPS)
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[/penci_text_block][vc_single_image image="45445" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/cfe-program/%22][penci_text_block block_title_align="style-title-left"]The CFA’s Certified Franchise Executive (CFE) Program has Officially Launched with the Canadianized Fran-Guard Course!
We are excited to share that we are launching our first Certified Franchise Executive (CFE) Program course!
The Canadian Franchise Association’s (CFA) Fran-Guard course is based on the International Franchise Association’s (IFA) Fran-Guard program and is a mandatory component of the CFE Program. This course was created to safeguard your franchise by having your key employees fully trained on the franchise sales management and compliance process. It gives you the tools to manage your compliance program and avoid costly mistakes that can potentially wreck your franchise system.
CFA’s Fran-Guard course is presented in 5 modules which can easily be viewed in segments and at your own pace. The course is recognized for 300 CFE Education credits. Upon completion of a quiz at the end of the course, you will receive a certificate of course completion.
CFA’s Fran-Guard program is for senior executives, franchise development professionals and compliance managers. The program features both the legal and business aspects of compliance with practical tips that can lead to increased franchise sales and stronger franchise relations. Compliance not only reduces risk, but it can result in better company profits.
Introductory price: $350 (CFA Member), $695 (Non-Member)
[penci_button link=”https://marketing.cfa.ca/acton/ct/37343/e-1dde-2106/Bct/l-tst/l-tst:1c/ct9_0/1/lu?sid=TV2%3AjuwNEEFbO” icon=”” icon_position=”left” align=”center” target=”_blank”]Register Now[/penci_button]Registration for the Fran-Guard course is available for CFA Members and Non-Members who are enrolled to CFA’s CFE Program.
If you have not yet enrolled to CFA’s CFE Program, you can do so by submitting your application form to education@cfa.ca.
If you have any questions or would like to register a team member for the CFE program, please contact Meredith Lowry, Senior Manager, Events & Education, at mlowry@cfa.ca.
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Reminder: Nominations for CFA’s 2021 Franchisee of the Year Award are Closing Soon
Nomination Deadline: July 30, 2021
Introduced by the CFA in 2019, the Franchisee of the Year Award recognizes top-performing franchisees for their unique accomplishments and excellence in business performance, community service, and brand involvement.
Here are 4 reasons why you should take advantage of this exclusive member benefit and nominate your franchisee:
- Reward your top-performing franchisee – what better way to acknowledge their hard work than nominating them for an award?
- Free editorial coverage – all winners will be featured in Franchise Canada Online editorial, reaching prospective franchisees from across Canada
- We make it easy for you to spread the word – all winning franchisees and their franchisors can use the award logo to promote their achievement, plus a press release template that can be easily shared and adapted for your own promotion.
Submit Your Nomination by July 30, 2021!
[penci_button link="https://cfa.ca/our-services/lead-generation/awards-of-excellence/franchisee-of-the-year-2021/" icon="" icon_position="left" align="center" target="_blank"]Submit Your Nomination[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align="style-title-left"]
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We invite CFA Members – franchisors and suppliers – to submit a proposal for CFA’s Leadership & Business Development Summit.
The Leadership & Business Development Summit will focus on building attendees’ personal and organizational capabilities in leadership and growth to strengthen, drive and thrive their business forward. The multi-day virtual event will provide everyone from all levels of the organization and of all sizes and sectors with practical tools, insights and knowledge to develop leadership within their own organization to be more adaptive and gain a framework and set of tools for leading change during times of uncertainty.
Audience will be both Franchisees, Franchisors and Suppliers .
The Event Committee are developing a great program that will focus on leadership learnings from the pandemic and how adaptive leadership is required for agile organizations going forward and how to achieve short and long-term growth strategies as well as operational approach.
The Event Committee is looking for speaking proposals (topics along with proposed panelists) on the following topics for concurrent and roundtable sessions. The proposals should focus on leadership and business growth.
- Emerging from the pandemic: programs, leadership learning and franchise system transformations
- Organizational and personal leadership skills development
- Innovation & digital transformation
- Diversity and inclusivity in franchising
- Women in franchising
- Working with the next generation – challenges & opportunities
- Returning to the workplace & work/life balance
Speaking proposals should include a detailed outline of the topic, how it fits with the themes of the event, which audience it is geared to and the expertise of the potential panelists.
We encourage you to circulate this request within your businesses and organizations.
[penci_button link="https://cfa.ca/events/speaker-proposal/" icon="" icon_position="left" align="center" target="_blank"]Submit Proposal[/penci_button]
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Save the Date for CFA’s First In-Person Event!
Mark your calendar for CFA’s Golf Tournament returning on September 27!
Back and better than ever, there’s nothing quite like having the CFA Golf Tournament as your first opportunity to reconnect and network with CFA friends face-to-face! Join us for a day of making great connections with others in the franchise community, win amazing prizes, and enjoy some friendly competition, all while supporting the CFA’s Advocacy work.
The event and its format will be slightly different this year. Stay tuned – more details and registration coming soon!
Important Note: The tournament will be following and complying with provincial and municipal health & safety guidelines to ensure everyone’s safety.
STAY TUNED – REGISTRATION COMING NEXT WEEK!
SPONSORSHIP OPPORTUNITIES AVAILABLE
For more information, contact Laurence Lavallee, Events Producer, at llavallee@cfa.ca.
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THE CANADIAN FRANCHISE ASSOCIATION (CFA) SALUTES OUR MEMBER VOLUNTEERS!
Strong communities are built with the help of dedicated volunteers who give their time, energy, skills, and knowledge to the benefit of others.
At the CFA, our member volunteers are essential to the excellence of our programs and services. From coast to coast, CFA member volunteers work tirelessly to help the CFA and our community of members.[/penci_text_block][vc_video link=”https://www.youtube.com/watch?v=3w6L_FC_obQ” el_width=”70″ align=”center”][penci_text_block block_title_align=”style-title-left”]
Through our Volunteer Recognition Program, we pay tribute and recognize CFA members who work tirelessly and passionately to make a positive impact on the CFA community. Our members contribute to the CFA by speaking at events, writing articles for our publications, and by participating in various committees, task forces, and on the Board of Directors. Without our volunteers, the CFA would not be able to do all that it does.
CFA member volunteers represent a cross-section of CFA members, including franchisors, franchisees, and suppliers and over the past year.
Volunteer Statistics (2020/2021 CFA Membership Year)
[/penci_text_block][vc_single_image image="46090" img_size="600×200" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/volunteer-recognition/%22][penci_text_block block_title_align="style-title-left"]Thank you to our many volunteers! We celebrate your dedication, commitment and generosity of time, knowledge, and spirit to the Canadian franchise community.
[penci_button link="https://cfa.ca/volunteer-recognition/" icon="" icon_position="left" align="center" target="_blank"]View our 2020/2021 CFA Membership Year Volunteers![/penci_button]
Want to Participate as a Volunteer?
Volunteering is a great way to make connections with like-minded franchise professionals while also building your profile and resume! Fill out our online Volunteer Participation form to express your interest in volunteering with the CFA.
[penci_button link="https://cfa.ca/participate/" icon="" icon_position="left" align="center" target="_blank"]Volunteer Today![/penci_button]
Sponsor Our Volunteers!
Sponsorship opportunities for the CFA Volunteer Recognition Program are available! To schedule a meeting with the CFA, or to learn more about sponsoring the program, please contact:
Lou Gervasi
Senior Manager, Development & Member Relations
E-mail: lgervasi@cfa.ca
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Exhibit at the New Virtual Franchise Canada Expo
This August, the CFA is hosting the first-ever Virtual Franchise Canada Expo for prospective franchisees from coast to coast! We invite you to exhibit in this month-long event that will equip attendees with Everything They Need to Know Before Buying a Franchise.
The dynamic event is focused on convenience and accessibility, providing an interactive platform that attendees can log onto 24/7, according to their schedule and desires. Each week of the Franchise Expo will highlight one unique focus group featuring core educational content for attendees.
This new lead generation opportunity offers a low price-point for extended lead generation opportunities. By advertising and exhibiting in the Virtual Franchise Canada Expo, you will benefit from getting month-long brand promotion advertised to engaged prospective attendees who can view your virtual exhibitor booth to find out more about your franchise opportunity.
[penci_button link=”https://pheedloop.com/exhibitor/contract/VirtualFranchiseCanadaExpo/apply/” icon=”” icon_position=”left” align=”center” target=”_blank”]Book Your Booth[/penci_button]
Virtual Franchise Canada Expo Information Sessions
Join us at one of our information sessions to learn more about the Virtual Franchise Canada Expo and the benefits of exhibiting at this month-long event. We’ll also go over some tips to help you set your booth up for success!
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1 Week Left to Book Your Ad in Franchise Canada’s September/October 2021 Issue!
Deadline to Book Your Ad: Friday, July 30, 2021
This issue will be promoted to all attendees at the CFA’s Virtual Franchise Canada Expo – a month-long event providing core education to franchise prospects looking for a new opportunity to invest in.
We hope for a full return to sharing meals at restaurants with friends and family soon, as we recover from COVID-19 shutdowns. That’s why in this issue, we’re providing valuable information for franchise prospects who are interested in investing in one of the largest and most popular categories. We’ll take a close look at Casual and Full-Service Dining franchises that have recently pivoted to focus on takeout and delivery options, and now await reopening their doors to dine-in guests.
This issue puts Retail and Grocery franchises in the spotlight as the Special Franchise Focus. We also explore Coffee and Baked Good franchises that provide tasty drinks and treats for Canadians to enjoy year-round.
Throughout the rest of the issue, we highlight the Awards of Excellence Grand Prize winners and Recognition Award winners in the CFA’s 2021 awards program.
Each issue of Franchise Canada is published on FranchiseCanada.Online to our more than 6,000 monthly visitors with a target audience comprised of prospective and existing franchisees, entrepreneurs, and more. We also promote content to our 14,000+ followers on all of the CFA’s social media platforms and in bi-weekly newsletters to our 18,000+ subscribers.
We are pleased to share that with our marketing plan that was introduced in late 2020, we have had the following successful results:
- Increased reader engagement: 80.7% increase in magazine reads and 77.7% increase in clicks
- Increased social media engagement: 235% growth in clicks on Facebook/Instagram and 80% growth in clicks on LinkedIn
- Increased circulation/distribution: 258% increase in digital circulation vs. print circulation
All advertising positions are available on a first come, first served basis, so book your advertisement TODAY!
The deadline date for advertising in the September/October 2021 issue is July 30, 2021.
Book Your Ad Today!
Learn more about this powerful lead generation tool by contacting Nav Matharu at nmatharu@cfa.ca.
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Reach your next franchisee with dynamic digital advertising
Franchise Canada Online is the web portal for all Franchise Canada products. It’s also the content website for Franchise Canada print publications. Access Franchise Canada Online now.
For Advertisers:
Our website experience is dynamic, featuring fresh homepage content on each visit, exclusive content for subscribers, and new articles, videos, and interactive features added each week.
Reach your next franchisee on their preferred device with measurable and dynamic digital advertising!
Book Your Ad Today!
Contact Nav Matharu at nmatharu@cfa.ca or (437) 982 2718 for more information.
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