CFA Weekly Recap – June 18
June 17, 2021
Education

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June 18, 2021

Education and Information

Member Programs

Lead Generation

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NEW LEARN & GROW WEBINAR!
COVID-19 And the Workplace: Case Law Update
Wednedsay, July 7, 2021 | 2 – 3 PM ET
FREE WEBINAR

The COVID-19 pandemic caused many employers to temporarily lay-off employees or significantly reduce compensation packages to stay afloat. In many cases, employees claimed these changes constituted a constructive dismissal and sued for damages.

We are now beginning to see cases from our courts to consider the issue of constructive dismissal in the context of COVID-19. Join us in this webinar to discuss recent cases on the following topics:

  • Constructive Dismissal for COVID-19 Reasons: When will a COVID-19 related change to terms and conditions of employment breach the employment relationship?
  • Infectious Disease Emergency Leave: In Ontario, can an employee deemed to be on Infectious Disease Emergency Leave still claim constructive dismissal at common law?
  • Canada Emergency Response Benefit (CERB) and Damages:  Can CERB collected by an employee reduce the potential damages owed by an employer?

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Sponsored by:

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[/penci_text_block][vc_single_image image=”45637″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://cfa.swoogo.com/powersessions/home”][penci_text_block block_title_align=”style-title-left”]June 23, 2021 | 12:30 – 2:30 PM ET

Getting Real with Gen Z with  Robert Bruski, Ctrl V, John Evans, EverLine Coatings and Services, Tony Valle, Clear Summit Group & College Pro, and Patrick Wyness, Hartify Franchise Consulting

Generation Z will impact the way businesses are built, run, and what drives their purpose. If you are looking to inject some young blood into your franchise system, it’s likely you will award a franchise to a member of this new generation of unique minds.

This session will take an in-depth look at this progressive generation; their consumer behaviors, values, and outlooks, to give franchised businesses direction on how to attract this group to their brand and successfully bring them on board their franchise development teams.

This session will also examine the transformational change Gen Z will have on how franchising is done in Canada, the U.S., and worldwide. So buckle your seatbelts and get ready for an intergenerational journey into the world of a group that would rather not be labelled.

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Tuesday June 29, 2021  | 11:00 AM – 4:00 PM ET | Virtual Seminar

Do you have a business you’d like to grow? Franchise Your Business seminars are for ALL business owners looking to expand their businesses quickly, cost-effectively, and successfully. This is your one-stop-shop to learn directly from seasoned franchise pros in a range of fields!

Why CFA Members Should Attend: This event is a time-effective and powerful way for you and your team to revitalize your knowledge on the fundamentals of franchising, and take away best practices on growing your franchise system!

[penci_button link=”https://cfa.swoogo.com/franchiseyourbusinessjune/register” icon=”” icon_position=”left” align=”center” target=”_blank”]Register Now[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]

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SAVE THE DATE!
Leadership & Growth Summit
October 12 – 14, 2021 | Virtual Seminar

October 12 Franchisee Day

October 13 – 14: Franchisors, Suppliers & Business Leaders Day

Evolving Business Owners to Thrive in Franchising’s Brave New World

The COVID-19 pandemic has created great change and uncertainty in the world but has also ignited a renewed need for business leadership skills and unique growth and development strategies in the franchise industry. Now more than ever, franchisee, franchisors and suppliers need to stay on top of trends and innovation, hone their leadership skills and refocus their development strategies to set themselves up for continued growth and success.

This three-day virtual event will provide attendees of all sizes and from all sectors with practical tools, leadership-focused education, and insightful conversations to drive business forward and thrive in franchising’s brave new world.

Why should you attend?

✔ Gain practical tools and insights on how to achieve short and long term growth strategies

✔ Get the opportunity to collaborate and use learnings from others to shift focus in your own business

✔ Obtain fresh takeaways you can implement immediately to achieve both personal and organizational goals from a business leadership perspective

✔ Access to tangible resources to help build a more inclusive, diverse and productive workplace

Stay Tuned – Registration Coming Soon!

[penci_button link=”https://cfa.swoogo.com/leadership_growth” icon=”” icon_position=”left” align=”center” target=”_blank”]Learn More[/penci_button]

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[/penci_text_block][vc_single_image image="45445" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/cfe-program/%22][penci_text_block block_title_align="style-title-left"]Begin Accumulating CFE Participation Credits

CFA Members can begin accumulating credits through CFA’s COVID-19 Webinars, CFA’s Learn and Grow Webinars, and the International Franchise Association’s Institute of Certified Franchise Executives (ICFE) virtual and online programming.

Reminder: CFA Members who qualified for the 2021 Membership Renewal Incentive, by renewing their membership in full early, have complimentary enrolment(s) to the CFA’s CFE Program.

If you have not claimed this incentive yet, select your team member(s) who will take advantage of the complimentary enrolment(s), register them today, and begin accumulating credits!

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If you have any questions or would like to register a team member for the CFE program, please contact Meredith Lowry, Senior Manager, Events & Education, at mlowry@cfa.ca.

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CFA Member Survey – We want to hear from you

We need your help and your input to help the CFA advocate for the supports that franchise businesses need to grow and prosper as we come out of COVID-19. This advocacy survey is intended to give you, our members, a way to provide input into the policy decisions and policy directions that the CFA will be lobbying government on as we move from crisis to recovery. The survey is designed to give us valuable information about your business and the challenges you’re facing as we come out of COVID-19.

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Welcome New CFA Members!

We’d like to extend a warm welcome to new CFA Members who joined in June 2021![/penci_text_block][vc_separator][vc_single_image image=”45966″ img_size=”full” alignment=”center”][penci_text_block block_title_align=”style-title-left” custom_markup_1=””]

Thank You to Our Star Recruiters!

We are happy to announce that many new members have started their CFA membership through our Refer-A-Member Program, sponsored by The UPS Store.  A Big Thank you to this group for referring non-member brands to CFA as we share with them the many benefits of #CFAGrowingTogether Benefits!

Do you know a Franchise System or Supplier that should join CFA? Refer a Member Today.[/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]

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July 13, 2021 | 4:00 PM ET

Back by Popular Demand!

Join the Canadian Franchise Association on July 13, 2021 at 4pm EST for the CFA Supplier Referral Networking event! You and fellow CFA members in the Supplier category can virtually meet over a Zoom call to learn what programs/services other supplier members offer in their business, while building relationships and creating referrals for clients in search of other services in the Franchise Support Services/Suppliers category.

Attending helps increase your chances of generating business leads from fellow suppliers who refer their clients to your services.

During this hour-long networking event, attendees will break into small groups of about 5 people, where each person is invited to share a 2 minute overview of the services their company offers, moderated by a room host. We encourage email and LinkedIn exchanges among attendees to help broaden your network.

You won’t want to miss out on this networking opportunity with fellow CFA supplier members! This event is open to all CFA supplier members and is sponsored by BDO Canada.

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June 24, 2021 | 4:00 PM ET

How well do you know Canada and its vacation hot spots? 

You’re invited to join the CFA and MNP for a virtual summer trip across our beautiful country. Test your knowledge on Canadian Travel Trivia as we take a virtual trip from coast to coast.

Whether you’re longing for a margarita on the beach or can’t wait for those first steps off the plane and into a European cafe for an espresso and croissant, this trivia game exploring great Canadian vacation spots might just give you some fresh ideas for your next local getaway as we anticipate travel opening back up again.

Grab a beverage of your choice (perhaps a Caesar cocktail as an ode to Canada’s national drink) and join fellow CFA members for a round of friendly trivia competition and networking within the franchise community.

Join us for this CFA Franchise Social sponsored by MNP on June 24 at 4pm EST. Don’t forget to bring your best trivia knowledge and quick thinking too!

MNP is a leading national accounting, tax and business consulting firm in Canada.

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Call for Speaking Proposals for 2021 CFA Franchise Law Day

We invite CFA member lawyers and in-house counsel to submit a speaking proposal for the 2021 CFA Virtual Franchise Law Day.

The theme for this year’s Law Day is The Pandemic is Ending: Are the Roaring 20s Here Again?”. The Co-Chairs, together with the Law Day Committee, are developing a great program that will delve into the current and future legal issues facing franchising as we move out of the COVID-19 pandemic.

Based on the theme, the Co-Chairs are looking for speaking proposals (topics along with proposed panelists) on the following topics for concurrent and roundtable sessions. The proposals should focus on the legal issues.

  • Duty of Good Faith: the recent SCC decisions and the impact on franchising
  • How the pandemic has changed the legal landscape – disclosure, government programs, landlord/tenant law,  limitation periods
  • Emerging from the pandemic: relief programs, renewals, terminations, insolvency issues and franchise system transformations
  • Labour issues facing franchisees and the franchisor’s role: new regulations to navigate, labour shortages, masks, vaccines and anti-pouching.
  • Diversity and human rights in franchising
  • Franchise Agreements and disclosure drafting post-pandemic

Speaking proposals should include a detailed outline of the topic, how it fits with the themes of Law Day and the expertise of the potential panelists.

We encourage you to circulate this request within your businesses, firms and organizations.

How to Submit Your Proposal
The proposal process is easy. Simply provide a brief outline of your proposed topic through the online Speaker Proposal Form. For more information, contact Alexandra Boulianne at aboulianne@cfa.ca.
Submission Deadline: June 23, 2021

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Book Your Booth for Upcoming Virtual Franchise Canada Shows!

Increase your brand exposure, connect with prospective franchisees and generate quality leads by exhibiting at the Virtual Franchise Canada Show! We have 3 new Shows coming up: VFCS Prairies is on July 8, VFCS Toronto is on July 29, and VFCS Atlantic is on August 19. 

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Book Your Ad for Franchise Canada’s September/October 2021 Issue!

Prepare for the reopening of restaurant dining rooms by booking your ad in the Franchise Canada September/October 2021 Food Issue!

We hope for a full return to sharing meals at restaurants with friends and family soon, as we recover from COVID-19 shutdowns. That’s why in this issue, we’re providing valuable information for franchise prospects who are interested in investing in one of the largest and most popular categories. We’ll take a close look at Casual and Full-Service Dining franchises that have recently pivoted to focus on takeout and delivery options, and now await reopening their doors to dine-in guests.

This issue puts Retail and Grocery franchises in the spotlight as the Special Franchise Focus. We also explore Coffee and Baked Good franchises that provide tasty drinks and treats for Canadians to enjoy year-round.

Throughout the rest of the issue, we highlight the Awards of Excellence Grand Prize winners and Recognition Award winners in the CFA’s 2021 awards program.

Each issue of Franchise Canada is published on FranchiseCanada.Online to our more than 6,000 monthly visitors with a target audience comprised of prospective and existing franchisees, entrepreneurs, and more. We also promote content to our 14,000+ followers on all of the CFA’s social media platforms and in bi-weekly newsletters to our 18,000+ subscribers.

We are pleased to share that with our marketing plan that was introduced in late 2020, we have had the following successful results:

  • Increased reader engagement: 80.7% increase in magazine reads and 77.7% increase in clicks
  • Increased social media engagement: 235% growth in clicks on Facebook/Instagram and 80% growth in clicks on LinkedIn
  • Increased circulation/distribution: 258% increase in digital circulation vs. print circulation

All advertising positions are available on a first come, first served basis, so book your advertisement TODAY!

The deadline date for advertising in the September/October 2021 issue is July 23, 2021. 

Book Your Ad Today!
Learn more about this powerful lead generation tool by contacting Nav Matharu at nmatharu@cfa.ca.

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Be Featured in an FSS Eblast!

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If you want to position yourself as a key supplier or service provider to the franchise industry, there’s no better place to be seen than in the CFA’s new advertising offering: Featured Franchise Support Services/ Suppliers E-Blast!

Distributed once a month (every second Wednesday of each month), our Featured Franchise Support Services/Suppliers E-Blast gets your message into the inboxes of more than 1,300 franchising professionals across more than 60 franchise categories. With an open rate of 28%, the FSS E-Blast is exclusive to CFA members, putting you among an elite class of service providers and suppliers who are known and trusted in the industry.

It’s easy! Send us the content and we’ll handle the rest!

Audience: Franchise System Members, founders, presidents, CEOs, and other senior franchise executives

Reach: 1,300 CFA members

Learn More Today!
CFA Advertising Representative Nav Matharu  can help Franchise System Suppliers craft a perfect advertising campaign with tailormade solutions that effectively reach the target audience. Get in touch at nmatharu@cfa.ca or (437) 982 2718.[/penci_text_block][/penci_column][/penci_container][vc_separator]