June 3, 2021
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June 4, 2021
Education and Information
Member Programs
Lead Generation
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The COVID-19 pandemic has impacted almost every aspect of our lives. It has affected how we communicate, how we work, how we spend our spare time, and how we purchase the goods and services we need. And now, with vaccines being administered, businesses must turn their attention to what life after the pandemic looks like in order to formulate their growth plans.
The Canadian Franchise Association and Reshift Media have created a three-part series that explores how franchise systems have been impacted by the pandemic, what they have done to adapt, and what they can do to emerge with a strong plan for growth.
During this unprecedented period of change, businesses have had no choice but to rapidly adapt to meet the needs of their customers in order to remain relevant. In this informative session, you will gain insight into:
- How the pandemic impacted consumer behaviors and what changes are likely to continue post-COVID.
- The changes in what people buy, where they buy and how they buy
- How social media, search and mobile usage has changed and how that impacts businesses’ customer acquisition strategies.
A major second shock is still to come once COVID subsides. Is your franchise system ready?
During this thought-provoking session, we will:
- Build on the findings from our first session to discuss opportunities franchise systems should consider as they plan their emergence from the COVID-19 pandemic
- Review specific ecommerce, digital marketing, data, website, and mobile strategies franchise leaders can employ to create a wining post-pandemic growth plan.
To successfully emerge from COVID you will need to find new franchisees to help fuel your company’s growth. However, the competition to get in front of the best franchisees is fierce. To be successful, you need a better approach than your competitors.
In this final session of our series, you will:
- Take away practical advice on how you can use digital marketing to reach new franchisees without breaking the bank.
- Learn how you can use a combination of data, algorithms, profiling, demographics, interests, geography and engaging creative to find the prospective franchisees you are looking for
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[/penci_text_block][vc_single_image image=”45637″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://cfa.swoogo.com/powersessions/home”][penci_text_block block_title_align=”style-title-left”]June 23, 2021 | 1:00 – 3:00 PM ET
Getting Real with Gen Z with Robert Bruski, Ctrl V and John Evans, EverLine Coatings and Services
Generation Z will impact the way businesses are built, run, and what drives their purpose. If you are looking to inject some young blood into your franchise system, it’s likely you will award a franchise to a member of this new generation of unique minds.
This session will take an in-depth look at this progressive generation; their consumer behaviors, values, and outlooks, to give franchised businesses direction on how to attract this group to their brand and successfully bring them on board their franchise development teams.
This session will also examine the transformational change Gen Z will have on how franchising is done in Canada, the U.S., and worldwide. So buckle your seatbelts and get ready for an intergenerational journey into the world of a group that would rather not be labelled.
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Tuesday June 29, 2021 | 11:00 AM – 4:00 PM ET | Virtual Seminar
Led by a team of seasoned pros, Franchise Your Business is a full-day virtual seminar that gives entrepreneurs the knowledge and resources they need to expand their businesses quickly, cost-effectively, and successfully.
A Must Attend For:
- Entrepreneurs looking to start their own business
- Business Owners looking to grow and expand their brand
- New start-up franchisors
Attendees will learn:
- How to know if your business can be franchised
- Strategies for marketing to potential franchisees
- Considerations when structuring a franchise deal
- How to determine your franchise fees and investment costs
- The legal side of franchising and avoiding the pitfalls
- Financing the franchise and dealing with bankers
- Real life experiences and the ups and downs you can expect
- What exactly is happening in the Canadian franchising industry, including the trends and recent developments
Why CFA Members Should Attend: This event is a time-effective and powerful way for you and your team to revitalize your knowledge on the fundamentals of franchising, and take away best practices on growing your franchise system!
[penci_button link=”https://cfa.swoogo.com/franchiseyourbusinessjune/register” icon=”” icon_position=”left” align=”center” target=”_blank”]Register Now[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]
[/penci_text_block][vc_single_image image="45445" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/cfe-program/%22][penci_text_block block_title_align="style-title-left"]Begin Accumulating CFE Participation Credits
CFA Members can begin accumulating credits through CFA’s COVID-19 Webinars, CFA’s Learn and Grow Webinars, and the International Franchise Association’s Institute of Certified Franchise Executives (ICFE) virtual and online programming.
Reminder: CFA Members who qualified for the 2021 Membership Renewal Incentive, by renewing their membership in full early, have complimentary enrolment(s) to the CFA’s CFE Program.
If you have not claimed this incentive yet, select your team member(s) who will take advantage of the complimentary enrolment(s), register them today, and begin accumulating credits!
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If you have any questions or would like to register a team member for the CFE program, please contact Meredith Lowry, Senior Manager, Events & Education, at mlowry@cfa.ca.
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[/penci_text_block][vc_single_image image=”45869″ img_size=”full” alignment=”center”][penci_text_block block_title_align=”style-title-left”]Announcing CFA Advocacy Awareness Month!
The Canadian Franchise Association (CFA) is marking June 2021 as CFA Advocacy Awareness Month, dedicating this period to focusing on raising awareness of the power, process, and impact of advocacy and government relations on the franchising community.
This month gives us the time and space to celebrate advocacy successes, explore and educate on the advocacy process, and communicate some of the pressing issues facing Canadian franchises.
Being a CFA member provides you with the support and protection of an Association’s advocacy program. Under the leadership of David Black, CFA’s Director of Government Relations & Public Policy, the CFA works tirelessly to protect and support CFA members and the franchise business model. Through hundreds of meetings, phone calls, and communications, David and the CFA advocacy volunteers lobby government to prevent and combat threats to the franchise business model. In short, CFA advocacy works to protect your business so that you can focus on building its success!
Throughout the COVID-19 pandemic, the CFA has accomplished many Advocacy wins by helping the government understand the needs of franchised businesses and to ensure that the programs they rolled out helped Canadian franchises.
Highlights include:
✔Kept CFA members informed throughout COVID-19. The CFA established daily COVID-19 updates to ensure members regularly received the latest and most relevant information about government programs and more.
✔Held key meetings with government representatives across Canada. The CFA participated in more than 350 calls and virtual meetings with elected officials, political staff, and public servants.
✔Continued to provide vital education to government about the franchise business model and franchising’s positive contributions to the Canadian economy.
✔Raised awareness about franchising in Ontario. Held the first-ever Virtual Franchise Awareness Days in November, which included 24 virtual meetings with Conservative, Liberal, and NDP MPPs.
✔Helped franchise businesses pay wages. The CFA lobbied government to put in place a wage subsidy to help franchised businesses at the start of the COVID-19 pandemic. We then lobbied for the 75 per cent Canada Emergency Wage Subsidy (CEWS) and successfully got it extended to June 2021.
✔Helped franchise businesses pay their rent. The CFA lobbied government to create the Canada Emergency Commercial Rent Assistance (CECRA) program. We also lobbied government to fix problems that arose from the program, which resulted in the Canada Emergency Rent Subsidy (CERS).
✔Helped franchise businesses get access to capital. The CFA actively pushed for the creation of a business loan program, which culminated in the Canada Emergency Business Account (CEBA). We also lobbied for a top-up loan and for those operating with personal accounts to be included in the program.
Learn more in the 2021 CFA Accomplishments Report!
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In Case You Missed It: CFA’s 2021 Franchisees’ Choice Designation and 2021 Awards of Excellence
Over the last few weeks, we have been celebrating CFA Members who received the Franchisees’ Choice Designation and Awards of Excellence. Congratulations again to the winners!
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June 24, 2021 | 4:00 PM ET
How well do you know Canada and its vacation hot spots?
You’re invited to join the CFA and MNP for a virtual summer trip across our beautiful country. Test your knowledge on Canadian Travel Trivia as we take a virtual trip from coast to coast.
Whether you’re longing for a margarita on the beach or can’t wait for those first steps off the plane and into a European cafe for an espresso and croissant, this trivia game exploring great Canadian vacation spots might just give you some fresh ideas for your next local getaway as we anticipate travel opening back up again.
Grab a beverage of your choice (perhaps a Caesar cocktail as an ode to Canada’s national drink) and join fellow CFA members for a round of friendly trivia competition and networking within the franchise community.
Join us for this CFA Franchise Social sponsored by MNP on June 24 at 4pm EST. Don’t forget to bring your best trivia knowledge and quick thinking too!
MNP is a leading national accounting, tax and business consulting firm in Canada.
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[/penci_text_block][vc_single_image image=”45871″ img_size=”full” alignment=”center”][penci_text_block block_title_align=”style-title-left”]The Franchise Canada Chats Podcast is Seeking CFA Member Franchisees to Feature in Season 4.5!
Season 4.5 of the CFA’s Franchise Canada Chats podcast is launching this summer and we’re looking to fill our lineup of franchisee guests! If one of your franchise partners has a great franchising story to tell, they might be the perfect fit for an upcoming Franchise Canada Chats episode.
In this BONUS season, we’re looking to spotlight franchisees with a knack for chatting and sharing their franchise success story among a panel of 2-3 fellow franchisees and our new guest host, Angela Coté of Angela Coté Inc.
We welcome and encourage individuals from all diverse backgrounds (women, new Canadians, millennials and Generation Z, Aboriginals, LGBTQ+, visible minorities, military veterans, etc.) to apply.
*Please note that all interviews will be recorded in July.
Member Action:
To submit a recommendation for the podcast, please let us know the following:
- Who will be featured and where do they operate?
- Who should we contact to arrange an interview?
- What is their background and franchising story they’d like to share on the panel?
Please send your responses to Stefanie Ucci, Editorial Assistant, at succi@cfa.ca no later than Wednesday, June 16. [/penci_text_block][vc_separator][vc_empty_space][/penci_column][/penci_container][penci_container][penci_column width=”11″][penci_text_block block_title_align=”style-title-left”]
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Time is Running Out to Book Your Booth for Virtual Franchise Canada Show National!
New 2-day show added! CFA’s Virtual Franchise Canada Show National is on June 17&18, 2021! Increase your brand exposure, connect with prospective franchisees and generate quality leads by becoming a Virtual Exhibitor for only $200! Complimentary lead list will be provided after the show.
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Deliver your message to more than 17,000 prospective franchisees!
Featuring industry news, success stories, and the latest franchise opportunities, each issue of Franchise Canada E-News reaches more than 17,000 subscribers twice a month.
With an average open rate of 27% and an average click through rate of 5%, advertisers reach an engaged audience of Canadians who are serious about their franchise search!
Benefits:
Reach a receptive, targeted audience of prospective franchisees from across CanadaReinforce your brand by ensuring it’s regularly seen by Canadians interested in franchisingCustomize your message by switching up your artwork and copy in each issue to promote time-sensitive opportunities and events
Book Your Ad Today!
Learn more about this powerful lead generation tool by contacting Nav Matharu at nmatharu@cfa.ca.
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Be Featured in an FSS Eblast!
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If you want to position yourself as a key supplier or service provider to the franchise industry, there’s no better place to be seen than in the CFA’s new advertising offering: Featured Franchise Support Services/ Suppliers E-Blast!
Distributed once a month (every second Wednesday of each month), our Featured Franchise Support Services/Suppliers E-Blast gets your message into the inboxes of more than 1,300 franchising professionals across more than 60 franchise categories. With an open rate of 28%, the FSS E-Blast is exclusive to CFA members, putting you among an elite class of service providers and suppliers who are known and trusted in the industry.
It’s easy! Send us the content and we’ll handle the rest!
Audience: Franchise System Members, founders, presidents, CEOs, and other senior franchise executives
Reach: 1,300 CFA members
Learn More Today!
CFA Advertising Representative Nav Matharu can help Franchise System Suppliers craft a perfect advertising campaign with tailormade solutions that effectively reach the target audience. Get in touch at nmatharu@cfa.ca or (437) 982 2718.
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