CFA Weekly Recap – May 14
May 13, 2021
Education

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May 14, 2021

Education and Information

Member Programs

Lead Generation

[/penci_text_block][penci_container][penci_column width=”11″][penci_text_block block_title_align=”style-title-left”][/penci_text_block][/penci_column][/penci_container][vc_empty_space][vc_single_image image=”45637″ img_size=”large” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://cfa.swoogo.com/powersessions/home”][penci_text_block block_title_align=”style-title-left”]From restaurant franchise brands getting involved with ghost kitchens to adapting to the progressive minds of Gen Z, Power Sessions share important insights into the big questions concerning franchising right now!

Register for sessions individually or register for all three (3) Power Sessions at a discounted price!

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(May 26)
(June 23)
(July 21)
Individual – $59 (Non-member)
Individual – $39 (CFA Member)
Company (10 people) – $59 (CFA Member)
Individual – $59 (Non-member)
Individual – $39 (CFA Member)
Company (10 people) – $59 (CFA Member)
Individual – $59 (Non-member)
Individual – $39 (CFA Member)
Company (10 people) – $59 (CFA Member)
Bundle (Access All 3 Sessions for 1 Price!)*
Individual – $90
Company (10 people) – $150 

*Bundle offer is only available for CFA Members.

[penci_button link=”https://cfa.swoogo.com/powersessions/begin” icon=”” icon_position=”left” align=”center”]REGISTER NOW[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]

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A three-part webinar series: Creating a post-pandemic digital growth plan
June 8 – 10, 2021 | 2 – 3 PM ET
Free for CFA Members | $150 for Non-Members

The COVID-19 pandemic has impacted almost every aspect of our lives. It has affected how we communicate, how we work, how we spend our spare time, and how we purchase the goods and services we need. During this period of turmoil, companies have had to demonstrate extreme flexibility to adapt to constantly changing conditions.

The good news is that people and businesses have been resilient. We have done our best to adjust to our “new normal” and persevere. And now, with vaccines being administered, businesses must turn their attention to what life after the pandemic looks like in order to formulate their growth plans.

The Canadian Franchise Association and Reshift Media have created a three-part series that explores how franchise systems have been impacted by the pandemic, what they have done to adapt, and what they can do to emerge with a strong plan for growth.

AGENDA:

Tuesday, June 8 | 2 – 3 PM ET
How the Pandemic Changed Consumer Buying
During this informative session we will discuss how the pandemic impacted consumer behaviors and what changes are likely to continue post-COVID. We will explore changes in what people buy, where they buy and how they buy. We will also examine how social media, search and mobile usage has changed and how that impacts businesses’ customer acquisition strategies.
Wednesday, June 9 | 2 – 3 PM ET
How to create a winning post-pandemic growth plan
During this thought-provoking session, we will build on the findings from our first session to discuss opportunities franchise systems should consider as they plan their emergence from the COVID-19 pandemic. We will review specific ecommerce, digital marketing, data, website, and mobile strategies franchise leaders can employ to create a wining post-pandemic growth plan.
Thursday, June 10 | 2 – 3 PM ET
How to find the right franchisees to fuel growth
In this final session of our series, we will provide practical advice on how you can use digital marketing to reach new franchisees without breaking the bank. We will discuss how you can use a combination of data, algorithms, profiling, demographics, interests, geography and engaging creative to find the prospective franchisees you are looking for.
[penci_button link=”https://cfa.swoogo.com/reshiftmedia_webinarseries/begin” icon_position=”left” align=”center”]REGISTER NOW[/penci_button]

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Call for Co-Chairs for the 2021 CFA Virtual Franchise Law Day

Submission Deadline: May 20, 2021

The Canadian Franchise Association (CFA) invites Canada-based franchise lawyers and in-house counsel to submit an expression of interest to Co-Chair the upcoming CFA Virtual Franchise Law Day scheduled for September 22, 2021.

The CFA Virtual Franchise Law Day provides critical insights into the most pressing legal developments facing Canada’s thriving yet highly competitive franchise environment. Led by some of Canada’s foremost lawyers, workshops and presentations typically take a best practice approach to provide the greatest practical information for attendees and their franchise systems. This full-day event will be held as a virtual event.

Co-Chairs’ Roles and Responsibilities:
The Co-Chairs will work closely with a committee consisting of previous Franchise Law Day Co-Chairs. With the assistance and support of CFA staff, the Co-Chairs will lead the committee to develop an event theme, prepare and finalize the outline of the agenda, suggest presenters, determine timing for topics/workshops, create topic/workshop descriptions, contact speakers, and assist in content development for promotional materials. Co-chairs  will continue to participate on the committee for an additional 4 years after co-chairing this year’s Virtual Franchise Law Day.

The Co-Chairs’ responsibilities during the event will include introduction of the event, introduction of workshop and plenary topics and speakers, assist in facilitating question and answer sessions, and make closing remarks. The Co-Chairs are not permitted to make lengthy or formal presentations, to dominate the event or to engage in self-promotion.

The Proposal Process is Easy
To submit your proposal to Co-Chair the CFA Virtual Franchise Law Day, send us your completed  Expression of Interest form along with a brief resume highlighting any previous legal conference planning experience. 

Please forward your proposal to Meredith Lowry, Senior Manager, Events & Education, by May 20, 2021 via e-mail to mlowry@cfa.ca.[/penci_text_block][vc_separator][penci_container][penci_column width=”11″][penci_text_block block_title_align=”style-title-left”]

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Attendees of CFA’s Elevate & Empower event on May 13 came away from engaging virtual sessions with valuable insights on the experiences of women in the workplace, the funding, resources, and programs available to support the development of women in the workforce, strategies to overcome the unique challenges women face in the franchising, and more!

Access to on-demand recordings will be available shortly – stay tuned![/penci_text_block][penci_image_gallery images=”45733,45734,45735,45736,45737″ auto_time=”4000″ speed=”800″ block_title_align=”style-title-left”][vc_separator][penci_text_block block_title_align=”style-title-left”]

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Reminder: CFA Members who qualified for the 2021 Membership Renewal Incentive, by renewing their membership in full early, have complimentary enrolment(s) to the CFA’s CFE Program.

If you have not claimed this incentive yet, select your team member(s) who will take advantage of the complimentary enrolment(s), register them today, and begin accumulating credits! CFA Members can begin accumulating credits through CFA’s COVID-19 Webinars, CFA’s Learn and Grow Webinars, and the International Franchise Association’s Institute of Certified Franchise Executives (ICFE) virtual and online programming.

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If you have any questions or would like to register a team member for the CFE program, please contact Meredith Lowry, Senior Manager, Events & Education, at mlowry@cfa.ca.

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Contact Alex Mann at amann@cfa.ca to reserve your complimentary spot! This free virtual roundtable only has 10 spots available for franchisors and they will be awarded on a first come, first served basis, so save your spot today!

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CFA Social: Franchise Trivia Night sponsored by Neovation Learning Solutions

Thursday, May 27, 2021 | 4PM ET

Join us for some light-hearted socializing around trivia about Franchising and Online Training.

Join Brayden Anderson for a fun hour that will test your franchise trivia knowledge, and your “learner retention”.

See how well you do compared to your fellow Franchise Folk. You may be surprised at what you know, what you don’t know, and what you can recall!

Experience what your learners go through when exposed to new facts – what will you remember after 30 minutes?

Most of the questions will be about Franchising in general, but some of the questions will be based on Brayden’s brief intro presentation “5 Things You Need to Remember About Online Training” to set you up for success in the Trivia portion of the evening.

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Book Your Ad in the Franchise Canada July/August 2021 Health & Wellness Issue!

Deadline: May 21, 2021

Right now, your health is important and so is the health and well-being of millions of Canadians across the country. That’s why in this issue, we’re providing valuable information for franchise prospects who are interested in significant and health-conscious opportunities. We’ll feature brands who specialize in health and nutrition, fitness, beauty, and healthy food options.

We also showcase Children’s Products & Services Across Canada that provide daycare services, food and nutrition, learning opportunities, and more to Canadian children.

In this issue, we highlight Canadian Franchise Association (CFA) award winners in the Special Franchise Focus spotlight. The honourable winners of the Franchisees’ Choice Designation and Awards of Excellence programs will be recognized for their strong relationships with their franchisees and dedication to franchising. 

Each issue of Franchise Canada is published on FranchiseCanada.Online to our more than 4,000 monthly visitors with a target audience comprised of prospective and existing franchisees, entrepreneurs, and more. We also promote content to our 14,000+ followers on all of the CFA’s social media platforms and in bi-weekly newsletters to our 18,000+ subscribers.

We are pleased to share that with our marketing plan that was introduced in 2020, we have had the following successful results:

  • Increased reader engagement: 80.7% increase in magazine reads and 77.7% increase in clicks
  • Increased social media engagement: 235% growth in clicks on Facebook/Instagram and 80% growth in clicks on LinkedIn
  • Increased circulation/distribution: 258% increase in digital circulation vs. print circulation

All of the advertising positions are on a first come, first served basis, so book your advertisement TODAY!

Contact Nav Matharu at nmatharu@cfa.ca for more information.

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Premium Audience. Quality Listings. Premier Website.

As the official online franchise directory of the Canadian Franchise Association, LookforaFranchise.ca is a key resource for Canadians who are serious about buying a franchise.
Strengthened by the credibility only the CFA can offer, and fueled with targeted traffic through an aggressive marketing plan, LookforaFranchise.ca is one of the CFA’s most powerful tools to connect you with your next franchisee.

Get the most value with an advertising package!
Save money and access exclusive perks when you bundle several enhancements into one comprehensive advertising package. As a package advertiser, you’ll be able to:

  • Appear near the top of all relevant search results
  • Add unlimited images, text and videos to your listing
  • Receive a free Google pay-per-click campaign that the CFA will set up and administer

…and more! With packages starting as low as $600, there’s an advertising solution for every budget.

Book Your Ad Today!
Contact Nav Matharu at nmatharu@cfa.ca or (437) 982 2718 for more information.

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Lots of Advertising Opportunities for Suppliers!

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The Canadian Franchise Association (CFA) is proud to offer our Franchise Support Supplier (FSS) members a wide range of opportunities to get their message directly into the hands of the top franchisors across Canada. If you want to position yourself as a key supplier or service provider to the franchise industry, there’s no better place than the CFA’s content channels and media outlets.

As an FSS Member, you have a unique opportunity to provide your insight as a supplier to the CFA Franchise System membership base through cfa.ca/, the Members Only Area, the FSS E-Blast, and other advertising platforms, which all specifically target key decision-makers within the Canadian franchising industry.

Learn More Today!
CFA Advertising Representative Nav Matharu  can help Franchise System Suppliers craft a perfect advertising campaign with tailormade solutions that effectively reach the target audience. Get in touch at nmatharu@cfa.ca or (437) 982 2718.[/penci_text_block][/penci_column][/penci_container][vc_separator]