May 27, 2021
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May 28, 2021
Education and Information
Member Programs
Lead Generation
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The COVID-19 pandemic has impacted almost every aspect of our lives. It has affected how we communicate, how we work, how we spend our spare time, and how we purchase the goods and services we need. And now, with vaccines being administered, businesses must turn their attention to what life after the pandemic looks like in order to formulate their growth plans.
The Canadian Franchise Association and Reshift Media have created a three-part series that explores how franchise systems have been impacted by the pandemic, what they have done to adapt, and what they can do to emerge with a strong plan for growth.
During this unprecedented period of change, businesses have had no choice but to rapidly adapt to meet the needs of their customers in order to remain relevant. In this informative session, you will gain insight into:
- How the pandemic impacted consumer behaviors and what changes are likely to continue post-COVID.
- The changes in what people buy, where they buy and how they buy
- How social media, search and mobile usage has changed and how that impacts businesses’ customer acquisition strategies.
A major second shock is still to come once COVID subsides. Is your franchise system ready?
During this thought-provoking session, we will:
- Build on the findings from our first session to discuss opportunities franchise systems should consider as they plan their emergence from the COVID-19 pandemic
- Review specific ecommerce, digital marketing, data, website, and mobile strategies franchise leaders can employ to create a wining post-pandemic growth plan.
To successfully emerge from COVID you will need to find new franchisees to help fuel your company’s growth. However, the competition to get in front of the best franchisees is fierce. To be successful, you need a better approach than your competitors.
In this final session of our series, you will:
- Take away practical advice on how you can use digital marketing to reach new franchisees without breaking the bank.
- Learn how you can use a combination of data, algorithms, profiling, demographics, interests, geography and engaging creative to find the prospective franchisees you are looking for
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Jason Gehrke Presented a Power Session Filled with Actionable Insights
Last Wednesday, we held our first Virtual Power Session in 2021, which was jam packed with insights on common franchise recruitment mistakes and practical strategies on how to avoid them, presented by Jason Gehrke. Be sure to join us on June 23 for the next Power Session: Getting Real with Gen Z!
June 23, 2021 | 1:00 – 3:00 PM ET
Getting Real with Gen Z with Robert Bruski, Ctrl V and John Evans, EverLine Coatings and Services
Generation Z will impact the way businesses are built, run, and what drives their purpose and if you are looking to inject some young blood into your franchise system, it’s likely you will award a franchise to a member of this new generation of unique minds.
This session will take an in-depth look at this progressive generation; their consumer behaviors, values, and outlooks, to give franchised businesses direction on how to attract this group to their brand and successfully bring them on board their franchise development teams.
This session will also examine the transformational change Gen Z will have on how franchising is done in Canada, the U.S., and worldwide. So buckle your seatbelts and get ready for an intergenerational journey into the world of a group that would rather not be labelled.
[penci_button link=”https://cfa.swoogo.com/powersessions/register” icon=”” icon_position=”left” align=”center” target=”_blank”]Register Today[/penci_button][/penci_text_block][vc_separator][penci_container][penci_column width=”11″][penci_text_block block_title_align=”style-title-left”]
[/penci_text_block][vc_single_image image=”45788″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://cfa.swoogo.com/femaleleadership/home”][penci_text_block block_title_align=”style-title-left”] A New On-Demand Video Bundle is Now Available for Purchase!
As the rollout of vaccines amps up, so does the anticipation of economic improvements in 2021. With session recordings from CFA’s Relaunch, Reset & Recover and Elevate & Empower seminars, this new On-Demand Video Bundle will provide you and your team with the knowledge and strategies to be best positioned to successfully relaunch your business in a post-COVID world.
CFA’s Relaunch, Reset & Recover examined changes in consumer trends and the ways business are conducted to help franchisees, franchisors, and suppliers of all sizes and sectors be better equipped for recovery. As there is no recovery without she-covery, CFA’s Elevate & Empower was designed to to help all members of the Canadian franchise community understand how to harness the potential of women in the workforce and as entrepreneurs through supporting, empowering, and elevating women in franchising.
In these videos, you’ll learn about:
- Consumption trends over the past year, what the future of franchising looks like, and best practices to keep pace with the changing landscape
- Government support programs and funding available for businesses and how to access them
- The unique challenges faced by women in franchising and strategies to overcome these challenges and harness the power of women to strengthen and grow your business
- And more!
Purchase the On-Demand bundle today and share the videos with your franchisees, so your entire team can benefit from the learnings presented at both educational seminars and prepare your business for success as we move past the pandemic!
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CFA's On-Demand Video Library is Now Live at cfa.ca/!
You can now view all of CFA's virtual educational seminars that have taken place since September 2020 in one place! On-Demand videos for these seminars are also available for purchase.
[penci_button link="https://cfa.ca/on-demand-video-library/" icon_position="left" align="center"]VIEW ON-DEMAND LIBRARY[/penci_button][/penci_text_block][vc_separator][penci_text_block block_title_align="style-title-left"]
[/penci_text_block][vc_single_image image="45445" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/cfe-program/%22][penci_text_block block_title_align="style-title-left"]Begin Accumulating CFE Participation Credits
CFA Members can begin accumulating credits through CFA’s COVID-19 Webinars, CFA’s Learn and Grow Webinars, and the International Franchise Association’s Institute of Certified Franchise Executives (ICFE) virtual and online programming.
Reminder: CFA Members who qualified for the 2021 Membership Renewal Incentive, by renewing their membership in full early, have complimentary enrolment(s) to the CFA’s CFE Program.
If you have not claimed this incentive yet, select your team member(s) who will take advantage of the complimentary enrolment(s), register them today, and begin accumulating credits!
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If you have any questions or would like to register a team member for the CFE program, please contact Meredith Lowry, Senior Manager, Events & Education, at mlowry@cfa.ca.
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Congratulations to the 2021 Awards of Excellence Winners!
[/penci_text_block][penci_text_block block_title_align=”style-title-left”]The CFA Awards of Excellence in Franchising are the pinnacle of franchise achievement in Canada. These awards recognize excellence in franchise operations and winning franchise brands must demonstrate a dedication to superior franchisee relations, leadership, business planning, marketing, training and support, ongoing operations and communications.[/penci_text_block][vc_separator][penci_text_block block_title_align=”style-title-left”]
[/penci_text_block][vc_single_image image=”45846″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://zoom.us/meeting/register/tJYsdeuoqjsjG9zlTzuR1ehsYR_m6er-WxHN”][vc_single_image image=”45848″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank”][penci_text_block block_title_align=”style-title-left”]This week’s Franchise Social was Trivia Night hosted by Neovation Learning Solutions, and it was a huge success! Our next Social will be Canadian Travel Trivia hosted by MNP, so be sure to join us on June 24! You can save your spot by clicking here. More details below.
June 24, 2021 | 4:00 PM ET
You’re invited to join the CFA and MNP for a virtual summer trip across our beautiful country. Test your knowledge on Canadian Travel Trivia as we take a virtual trip from coast to coast.
Join us for this CFA Franchise Social sponsored by MNP on June 24 at 4pm EST. Don’t forget to bring your best trivia knowledge and quick thinking too!
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Book Your Booth for Virtual Franchise Canada Show National!
New 2-day show added! CFA’s Virtual Franchise Canada Show National is on June 17&18, 2021! Increase your brand exposure, connect with prospective franchisees and generate quality leads by becoming a Virtual Exhibitor for only $200! Complimentary lead list will be provided after the show.
[penci_button link=”https://pheedloop.com/exhibitor/contract/nationalfranchiseshow/apply/” icon=”” icon_position=”left” align=”center”]Book Your Booth Now[/penci_button]
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Franchise Canada Chats Podcast
The Franchise Canada Chats podcast features franchisors, franchisees, and other industry experts who share their insights and experiences in franchising. If you want to connect directly with our Franchise Canada Chats audience, you can sponsor your own podcast episode, in which you can discuss the topic, program, or new initiative of your choice.
Once live, the sponsored episode will be featured on FranchiseCanada.Online and will be promoted through Franchise Canada E-News to an audience of more than 18,000, and through the Canadian Franchise Association social media accounts to our 14,000 followers.
Each sponsored Franchise Canada Chats podcast episode will be a maximum of 30 minutes in length and will be recorded via Zoom with the Franchise Canada Chats host.
Audience: Prospective and existing franchisees, entrepreneurs, and franchisors interested in learning about success stories within franchising community
Reach: 5,000+ episode listens in 2020
Contact Nav Matharu at nmatharu@cfa.ca to learn more!
Book Your Episode Today!
Contact Nav Matharu at nmatharu@cfa.ca or (437) 982 2718 for more information.
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Be Featured in an FSS Eblast!
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If you want to position yourself as a key supplier or service provider to the franchise industry, there’s no better place to be seen than in the CFA’s new advertising offering: Featured Franchise Support Services/ Suppliers E-Blast!
Distributed once a month (every second Wednesday of each month), our Featured Franchise Support Services/Suppliers E-Blast gets your message into the inboxes of more than 1,300 franchising professionals across more than 60 franchise categories. With an open rate of 28%, the FSS E-Blast is exclusive to CFA members, putting you among an elite class of service providers and suppliers who are known and trusted in the industry.
It’s easy! Send us the content and we’ll handle the rest!
Audience: Franchise System Members, founders, presidents, CEOs, and other senior franchise executives
Reach: 1,300 CFA members
Learn More Today!
CFA Advertising Representative Nav Matharu can help Franchise System Suppliers craft a perfect advertising campaign with tailormade solutions that effectively reach the target audience. Get in touch at nmatharu@cfa.ca or (437) 982 2718.
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