CFA Weekly Recap
April 20, 2021
Education
Leadership

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April 23, 2021

Education and Information

Member Programs

Lead Generation

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Less than 1 week left to register!

Franchisee Day: April 27, 2021

Franchisors & Suppliers Day: April 28, 2021

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Don’t Miss Game-changing and Critical Information for You and Your Franchisees About Changes in Government Support Programs!

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With the recent changes from the Federal budget to government support programs for businesses, this session will contain important information on what the new programs are, what is available for franchised businesses, and how to apply for these additional sources of government funding!

Led by David Black, CFA’s head of government relations, and featuring the expertise of Paul daSilva from RBC Royal Bank, Mary Ann Wenzier-Wiebe from Business Development Bank of Canada (BDC), and officials from the federal government, content in this session will include:

  • Tips and resources to extend your cash runway;
  • Canada Small Business Finance Program (CSBFP) changes to allow franchise fees to be included in CSBFP loans;
  • CEWS & CERS program extensions; and
  • NEW Hiring and Training incentive programs and funding amounts.

As franchisors, there has never been a more important time to support your franchisees than now through the knowledge shared in this session. Register for a Corporate Group Pass to grant all your franchisees FREE ACCESS to Franchisee Day.


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David Druker Invites You to Attend CFA’s Relaunch, Reset & Recover

Join us for this two-day virtual event designed for franchisees, suppliers, and franchisors of all sizes and different sectors! With segmented, focused, education, you can customize your learning experience based on your specific situation and equip yourself and your team with successful strategies to find success!

[penci_button link=”https://cfa.swoogo.com/cfa-aprilseminar/begin” icon=”” icon_position=”left” align=”center” target=”_blank”]REGISTER NOW[/penci_button][/penci_text_block][vc_separator][vc_single_image image=”45462″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://cfa.swoogo.com/franchiserquebec”][penci_text_block block_title_align=”style-title-left”]

Mardi 27 avril 2021  | 11h à 16h30 | Séminaire virtuel



Le 27 avril, plongez dans l’histoire de Queues de Castor avec Pino Di Ioia qui partagera ses idées et ses conseils pour reproduire un concept commercial tout en franchisant sa marque.

AGENDA

[penci_button link=”https://cfa.swoogo.com/franchiserquebec/register” icon=”” icon_position=”left” align=”center” target=”_blank”]INSCRIVEZ-VOUS ICI[/penci_button][/penci_text_block][vc_separator][vc_single_image image=”45447″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://cfa.swoogo.com/femaleleadership/home”][penci_text_block block_title_align=”style-title-left”]

Thursday, May 13, 2021 | 11 AM – 4:30 PM

CLAIM YOUR EARLY BIRD DISCOUNT!

Register by April 28 and use code EARLYBIRD to get $50 off on Individual Member Registration and Corporate Group Registration.

[penci_button link=”https://cfa.swoogo.com/femaleleadership/begin?code=EARLYBIRD” icon=”” icon_position=”left” align=”center” target=”_blank”]CLAIM OFFER[/penci_button]Join the CFA on May 13, 2021 for Elevate & Empower: Female Leadership During Uncertain Times, a virtual event made for women, by women in the franchise space – franchisors, franchisees, suppliers, and aspiring entrepreneurs – to tackle the topics critical to the female experience in business.

Men are encouraged to attend! Demonstrate your support for women in franchising by registering and SHOWING UP!

Don’t miss the Opening Keynote Presentation by Susan Senecal, CEO of A&W Food Services of Canada!

Throughout her time with A&W, Susan has played a major role in key initiatives within the system such as leading A&W’s strategy to switch to beef raised without added hormones or steroids, eliminating the use of plastic straws, introducing The Beyond Meat Burger, and more. In this unique opening keynote presentation, Susan takes us on a journey through her extensive experience in franchising, giving insight into her challenges in the face of COVID-19, her successes, and her philosophy as a team leader.

View Full Agenda

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Reminder: CFA Members who qualified for the 2021 Membership Renewal Incentive, by renewing their membership in full early, have complimentary enrolment(s) to the CFA’s CFE Program.

If you have not claimed this incentive yet, select your team member(s) who will take advantage of the complimentary enrolment(s), register them today, and begin accumulating credits! CFA Members can begin accumulating credits through CFA’s COVID-19 Webinars, CFA’s Learn and Grow Webinars, and the International Franchise Association’s Institute of Certified Franchise Executives (ICFE) virtual and online programming.

[penci_button link=”https://marketing.cfa.ca/acton/attachment/37343/f-582d74fd-e15d-4550-820f-a6584f3299d9/1/-/-/-/-/CONV20_CFE%20Registration.Fillable.pdf” icon=”none” icon_position=”left” align=”center”]Enroll Now[/penci_button]

If you have any questions or would like to register a team member for the CFE program, please contact Meredith Lowry, Senior Manager, Events & Education, at mlowry@cfa.ca.

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Network with CFA Supplier Members!

Tuesday, May 18, 2021 | 4PM ET

Join us for the CFA Supplier Referral Networking event! You and fellow CFA members in the Supplier category can virtually meet over a Zoom call to learn what programs/services other supplier members offer in their business, while building relationships and creating referrals for clients in search of other services in the Franchise Support Services/Suppliers category.

Attending helps increase your chances of generating business leads from fellow suppliers who refer their clients to your services.

During this hour-long networking event, attendees will break into small groups of about 5 people, where each person is invited to share a 2-3 minute overview of the services their company offers, moderated by a room host. Members can spend the rest of their time mingling and networking within their private room. We encourage email and LinkedIn exchanges among attendees to help broaden your network.

This event is open to all CFA supplier members and is sponsored by BDO Canada.

[penci_button link="https://zoom.us/meeting/register/tJ0lc-6vrzoiEt2GVq3dtncdot-OF_B2vOVS" icon="" icon_position="left" align="center" target="_blank"]REGISTER NOW[/penci_button][/penci_text_block][vc_separator][vc_single_image image="45452" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" link="https://cfa.ca/refer-member/%22][penci_text_block block_title_align="style-title-left"]

Do You Know a Franchise or a Supplier that Should Join CFA?

Your Referral will help us Recruit more members into the CFA – #GrowingTogether

  • More members – adds strength to the collective voice of Franchising for the CFA’s advocacy and government relations
  • It means we have even greater buying power for our Members Savings Program
  • It means a broader network for you to connect with.

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Book Your Ad in the Franchise Canada July/August 2021 Health & Wellness Issue!

Right now, your health is important and so is the health and well-being of millions of Canadians across the country. That’s why in this issue, we’re providing valuable information for franchise prospects who are interested in significant and health-conscious opportunities. We’ll feature brands who specialize in health and nutrition, fitness, beauty, and healthy food options.

We also showcase Children’s Products & Services Across Canada that provide daycare services, food and nutrition, learning opportunities, and more to Canadian children.

In this issue, we highlight Canadian Franchise Association (CFA) award winners in the Special Franchise Focus spotlight. The honourable winners of the Franchisees’ Choice Designation and Awards of Excellence programs will be recognized for their strong relationships with their franchisees and dedication to franchising. 

Each issue of Franchise Canada is published on FranchiseCanada.Online to our more than 4,000 monthly visitors with a target audience comprised of prospective and existing franchisees, entrepreneurs, and more. We also promote content to our 14,000+ followers on all of the CFA’s social media platforms and in bi-weekly newsletters to our 18,000+ subscribers.

We are pleased to share that with our marketing plan that was introduced in 2020, we have had the following successful results:

  • Increased reader engagement: 80.7% increase in magazine reads and 77.7% increase in clicks
  • Increased social media engagement: 235% growth in clicks on Facebook/Instagram and 80% growth in clicks on LinkedIn
  • Increased circulation/distribution: 258% increase in digital circulation vs. print circulation

All of the advertising positions are on a first come, first served basis, so book your advertisement TODAY!

Contact Nav Matharu at nmatharu@cfa.ca for more information.

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Last Chance to Book Your Marketplace Booth for CFA’s Relaunch, Reset & Recover!

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Franchisee Day: April 27, 2021

Franchisors & Suppliers Day: April 28, 2021

Marketplace exhibitors will be able to connect directly with key audiences – both Franchisees & Franchisors of all unit sizes through communication-driven virtual networking opportunities and more. Check out the current list of marketplace exhibitors

Marketplace opportunities:

  • Standard booth:
    • Fully customizable virtual booth in the virtual event platform (for both days)
    • Logo visibility on homepage of virtual event platform
    • Pre & post live stream slides
    • Event website
    • Communication & marketing pieces (eblast, social media)
    • Ten (10) complimentary registrations for representatives (for both days)
    • Company listing in two (2) dedicated Marketplace e-blasts pre event
    • Attendee opt-in list (post event)

[penci_button link=”https://cfa.swoogo.com/cfa-aprilseminar/begin?reg_type_id=159084″ icon=”” icon_position=”left” align=”center” target=”_blank”]BOOK A STANDARD BOOTH[/penci_button]

Contact Jill Todd at jtodd@cfa.ca / 647-988-4545 or Lou Gervasi at lgervasi@cfa.ca / 416-419-3100 for more information.[/penci_text_block][vc_separator][/penci_column][/penci_container]