Michael Seid, Managing Director, and Andrew Seid, Senior Consultant at MSA Worldwide, will be leading the session “Understanding the Business Fundamentals of Franchising.” If you are a CFE candidate or simply looking to strengthen and fine‑tune your understanding of franchising – this is a highly recommended, must‑attend course.

This online session will cover:

• The history and core principles of franchising
• Common ownership structures used in franchise systems
• Key considerations when developing a franchise model
• Fundamentals of site selection and territorial rights
• How franchise fees are structured and applied
• Best practices for supporting franchisees
• Maintaining brand standards across a network
• Approaches for expanding a franchise system into the United States

This workshop is eligible for 300 Certified Franchise Executive (CFE) credits.

Full participation in both sessions is required to qualify.

If you have any questions or need further details, please feel free to reach out to

Mary MacDonald at mmacdonald@cfa.ca or Lorraine Gorre at lgorre@cfa.ca

*Attendance to both parts is required