Session Description
As franchise systems grow, financial data becomes increasingly critical to making informed decisions, improving operational visibility, and identifying opportunities for growth. However, many multi-unit franchise organizations struggle with disconnected systems, inconsistent reporting, and limited access to timely insights. 

This session will explore how franchisors and finance leaders can turn financial data into a strategic advantage. Through practical examples and real-world case studies, attendees will learn how leading franchise systems are improving financial visibility, strengthening forecasting, and using data-driven insights to support smarter growth decisions. 

Learning Objectives 

• Identify common financial data challenges faced by growing multi-unit franchise systems and understand their impact on decision-making. 

• Explore strategies for improving financial visibility, reporting, and forecasting across multiple locations. 

• Learn how franchisors are using technology, processes, and financial insights to support scalable growth. 

• Gain practical approaches for aligning finance teams with broader operational and strategic goals. 

Speaker:

Bill Fuesz is a Senior Manager, Growth at Sage Intacct, where he partners with franchise leaders to help them scale with confidence and financial clarity. Working within Sage Intacct’s Growth organization, Bill focuses on addressing the unique operational and financial challenges franchise businesses face as they expand across locations, owners, and markets. 

Bill works closely with franchise brands and multi‑unit operators to align growth strategy, technology, and financial insight, enabling better decisions around unit economics, reporting consistency, and long‑term scalability. His approach is grounded in a deep understanding of how franchises grow, from early expansion to complex, multi‑entity operation, and how modern financial systems can support that journey without adding unnecessary complexity.