A customer in one of your territories just asked ChatGPT where to buy what your brand sells. Did your location show up? Increasingly, the answer is no. AI Overviews, zero-click search, and LLM-driven recommendations are intercepting high-intent local searches before customers ever see your franchisees’ listings, quietly driving up the cost of every lead across your system, and the locations with thin digital footprints are invisible exactly where buying decisions now happen.
In this session, Ford Saeks, author of Accelerate: The Ultimate Guide for Franchisees to Maximize Local Marketing and Boost Sales, breaks down how AI has rewritten the rules of local marketing and how to get every location in your network found, chosen, and recommended. You’ll walk away with a practical playbook for auditing digital presence system-wide, spotting the locations most at risk, and equipping franchisees to put AI to work as their invisible coworker: quietly handling the review responses, local content, and follow-up that build visibility, while their people stay in the loop for the moments that create customer experience and trust. Whether you lead a franchise system or supply the brands that do, this is where local visibility is won because when AI decides who gets recommended, credibility and consistency are the new rankings.
About Your Speaker
Ford Saeks is a globally recognized Business Growth Accelerator and Hall of Fame keynote speaker whose insights have fueled more than $1 billion in sales for clients ranging from startups to Fortune 500s. As the CEO of Prime Concepts Group, Ford brings over two decades of hands-on experience helping organizations drive performance, scale revenue, and build standout brands. His proprietary Accelerated Growth System™ identifies the mindset, strategy, and tactical gaps that limit success—and closes them with clarity and speed. Ford’s presentations are packed with practical takeaways that create immediate impact, whether you’re looking to boost marketing ROI, harness AI for smarter operations, or inspire peak performance across your team.
