About the Event

As AI powered search rapidly reshapes how customers discover brands, franchise systems must adapt to stay visible and competitive. This session breaks down how franchises can leverage AI search tools, structured content, and smart optimization strategies to ensure their locations appear prominently in AI driven results. Attendees will learn practical steps to futureproof their digital presence and help every franchise location get found. Participants will learn how to:

• Understand how AI search differs from traditional search engines
• Optimize franchise content so AI tools can easily interpret and recommend it
• Strengthen local visibility for individual franchise locations
• Use structured data, FAQs, and brand consistent messaging to improve AI discoverability
• Prepare their digital ecosystem for emerging AI driven customer behaviours

SPEAKERS:

Steve Buors is a leading authority on digital marketing for multi-location businesses such as retailers, franchises and restaurants. He works with national and international brands to develop inventive strategies using existing and emerging technologies to find new customers, increase sales, and combine the best of national brand strength with local relevance.

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