Every franchise system needs to hunt, new customers are the lifeblood of growth, and the best operators never stop prospecting. The problem is that most growth budgets stop there, chasing strangers at five to twenty-five times the cost of keeping a customer already earned, while the list each location paid to build sits untouched. That’s not a growth strategy. That’s half of one. 

In this session, Ford Saeks, Hall of Fame keynote speaker and author of Accelerate, shows how winning systems run both engines at once. You’ll walk away with the three disciplines that turn past customers into repeat revenue: engineering the return visit, resurrecting dormant customers with win-back campaigns most owners have never run, and designing referrals instead of waiting for them, plus how AI scales that follow-up across every location without losing the human touch that keeps customers loyal. For franchisors, franchisees, and the suppliers who serve them, the message is the same: keep hunting but stop ignoring the harvest. Your next wave of growth is already on your list. 

About Your Speaker

Ford Saeks is a globally recognized Business Growth Accelerator and Hall of Fame keynote speaker whose insights have fueled more than $1 billion in sales for clients ranging from startups to Fortune 500s. As the CEO of Prime Concepts Group, Ford brings over two decades of hands-on experience helping organizations drive performance, scale revenue, and build standout brands. His proprietary Accelerated Growth System™ identifies the mindset, strategy, and tactical gaps that limit success—and closes them with clarity and speed.