Learn & Grow | Rethinking Franchise Field Coaching: From Inspection to Impact!
November 11, 2026 /01:00 PM - 02:00 PM EDT
Virtual
CFE Eligible
Learn & Grow
Virtual

Field teams play a critical role in helping franchisees succeed, but traditional inspection-based approaches may not deliver the results franchisors need. Learn how to shift from simply identifying problems to coaching franchisees toward sustainable performance improvements. This session will explore how franchisors can move beyond traditional inspection-based field visits and use coaching to drive stronger franchisee performance. Learn how to address common challenges and provide meaningful guidance that leads to better results across the franchise system.

Meet Your Speakers

Martin Robertson has invested over 20 years in his career as a customer service and coaching professional.  A former NCAA scholarship athlete from Canada who later represented Team Canada on the world stage in the sport of Bobsled, Martin also worked in hospitality in the city of London Ontario for renowned independent restaurateur, Mike Smith. After almost 20 years in the hospitality industry, Martin found his calling in the world of Supplemental Education when he transitioned to the role of Franchise Performance and Growth Manager at Oxford Learning Centres Inc. in 2013. Martin’s ability to implement the same strategies that lead to his earlier success’ in coaching athletes while working with Oxford Learning Centre’s industry leading brand of cognitive education has become a perfect blend of two world class efforts. Currently, Martin’s role with Oxford Learning Centres Inc. as the National Director of Operations allows him the opportunity to lead a team of incredible system support, training, and franchising professionals.

 

Bryan Chalmers, CFE, is a seasoned business and franchise professional with more than 20 years of experience in leadership, operations, sales, and business development. Today, Bryan is a Franchise Coach with MOLLY MAID Canada, supporting Franchise Partners across the country in building stronger, more profitable businesses through leadership development, operational excellence, accountability and strategic growth. His career began in retail leadership, where he developed a strong foundation in people development, sales performance, and operational management. He brings that practical, results-focused experience into franchising, with a passion for helping business owners turn challenges into opportunities.

 

With more than 25 years of experience in franchising, Jen Brannon brings a unique perspective shaped by her experience as a multi-unit franchisee, coach, advisor, and executive leader. Having successfully owned and operated multiple Sylvan Learning and Tutor Doctor franchises, she understands firsthand the challenges and opportunities facing both franchisees and franchisors. Jen joined AC Inc. in 2020 and now serves as Chief Growth Officer, leading growth strategy, business development, strategic partnerships, and service innovation. She has played a key role in shaping AC Inc.’s evolution, including leading the development of its proprietary Strategic Growth Coaching framework. Passionate about helping franchise systems thrive, Jen combines practical franchise ownership experience with strategic leadership to help franchisors strengthen their support teams and drive franchisee engagement and performance. Jen lives in Uxbridge, Ontario, with her husband and three children. 

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CFE Eligible
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Royal Centre, Vancouver, BC
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November 13, 2026 04:30 PM - 06:30 PM PDT
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