The resale of an existing franchise creates significant demands on a franchisor’s limited organizational resources, which can often be better deployed on recruiting new franchisees or supporting existing operators.
Managing franchise resales so that they occur as quickly and efficiently as possible is in the best interests of the franchisor, the franchise network, and the franchisee whose business is for sale.
By clarifying and expediting the process, not only can the franchisor reduce the demands on their resources but can facilitate the exit of selling franchisees (who can often be disengaged or underperforming) with more aligned and higher-performing operators.
This workshop explores how to manage franchise resales to achieve better outcomes for franchisors and franchisees alike.
Learning Objectives
- Explore key steps in the resale process
- Discover ways to work with franchisees more effectively for better resale outcomes
- Identify and discuss procedures to maximize franchisee engagement during the sale process
- Analyze common difficulties faced by buyers, vendors and franchisors
CFE Credits: This workshop is eligible for 200 Certified Franchise Executive (CFE) credits. Full participation in both sessions is required to qualify.
Speaker
Jason Gehrke is a seasoned franchising expert with 25 years of experience across franchisee operations, franchise system development, and advisory work for major Australian franchise brands. He is the Director of the Franchise Advisory Centre and a former CEO of a national franchise group.
His extensive contributions to franchising and small business include leadership roles with the Franchise Council of Australia, representation on the World Franchise Council, and long-term involvement with the ACCC Franchising Consultative Panel. He also serves as a director of Inspirations Paint and is an active publisher, columnist, and educator—delivering more than 50 franchise education events annually and lecturing at Griffith University.
