DATE: February 11
TIME: 1:00 – 2:00 PM ET

“When you have 5 locations, the Founder can visit every store to enforce the culture. At 50 locations, that breaks. How do you scale ‘The Vibe’ without being in the room?” 

What You Will Cover: 

• Beyond the PDF: Why you can’t teach empathy, sales, or “guest experience” with a PowerPoint deck. 

• Simulation & Storytelling: How to use interactive scenarios (digital role-play) to let new franchisees “practice” difficult conversations before they face a real customer. 

Consistency at Scale: How digital assets ensure the franchisee in Halifax hears the exact same message as the one in Vancouver, without dilution. 

Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.

SPEAKERS:

Philip Giles has a diverse leadership background spanning sales, business development, education, and the arts. He is currently serving as Senior Sales Director at Neovation Learning Solutions, a role he has held since 2012, overseeing strategic growth and development in learning solutions.