January 29, 2026
DATE: February 4, 2026
TIME: 1:00 – 2:00 PM ET
Level up your event game with smart strategies that attract attention, spark conversations, and turn booth traffic into real opportunities. From standout displays to meaningful follow-ups, these best practices help you make every moment on the tradeshow floor count.
Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.
SPEAKERS:
Joel Friedman currently is President of JSF Franchise Group Inc. that helps develop Brands through the Operational, Franchise and Real Estate side of the business. Prior to that he was with Shoeless Joe’s Restaurants as Sr. VP – Franchising & Real Estate in June 2008. From 2003-2008, he worked with Prime Restaurants of Canada Inc. as Director, Strategic Development & Non-Traditional Channels as well as Manager, Licensing & Development Ontario & Atlantic Region.
