The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. The CFA advocates on issues that impact this dream on behalf of approximately 650 members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Franchising is the 12th largest industry in Canada and franchised businesses contribute almost $150 billion per year to the Canadian economy, creating jobs for almost two million Canadians.
Consider what happens after a strong marketing campaign does exactly what it was designed to do. A prospective customer calls a location, submits an…
For years, franchise success was often judged by a single number: how many new locations opened each year. Expansion became the benchmark, and unit…
