March 13, 2024
GUEST HOST SPONSOR
Canadians are actively searching for information about franchising and starting a business, as revealed by Google Trends data. In this episode of the Franchise Voice Chats Podcast, our host Travis Tinning of Franchise GrowthLab is joined by Alyza Keshavjee, Head of Consumer Insights, Canada at Google.
Here, we take a look at Google’s findings exploring what entrepreneurs search for, how they consume content, and the digital pathways they follow.
Travis Tinning, Chief Development Officer
Franchise GrowthLab
Franchising is my passion – I have spent the last 12 years as a successful multi-million dollar franchisee in home healthcare. Having worn many hats in this industry, from working with franchisors, chairing Franchise Advisory Councils and operating my own franchise, I provide a unique perspective on what it takes to be successful both as a franchisee and franchisor. Along with my partner (and past Chair of the CFA) John Dehart, we are driven to help small and emerging franchise systems scale and thrive in Canada.
Alyza Keshavjee, Head of Consumer Insights, Canada Google
In her role, Alyza harnesses the power of Google data to deliver relevant and unique consumer and business insights for Canada’s largest advertisers. She brings a cross-vertical perspective as her team supports 10 verticals across Canada.
Alyza has built high performing teams in analytics, marketing, technology, agile development and strategy at Google, Manulife and at the Boston Consulting Group. She is a graduate of the Richard Ivey School of Business at Western University and holds an MBA from Harvard Business School.
