Industry News

Baskin-Robbins is brand new with Tiramisu

TORONTO, ON, Nov. 1, 2017 – Tiramisu is the perfect pick me up dessert – seriously, tiramisu translates to “pick me up” – so it’s no wonder that Baskin-Robbins has turned this iconic Italian dessert into a decadent ice cream for the November Flavour of the Month.

“What I love the most about tiramisu is how versatile it is,” said Baskin-Robbins representative, Natalie Joseph. “It’s the type of treat that can be enjoyed for every occasion, whether it be an office Christmas party, birthday, or an actual pick me up. Our flavour experts perfectly combined the rich flavours of tiramisu, now allowing us to satisfy an even wider range of cravings.”

This brand new Tiramisu flavoured ice cream is drizzled in a chocolate coffee ribbon, made with brewed coffee from Colombia, chocolate flakes, and real pound cake pieces.

For the cold winter weather, this treat can also be featured as a Warm Brownie Sundae with hot fudge topping.

“Who says ice cream is just for the summer months?” said Joseph. “With so many reasons to enjoy ice cream in November, why not try something new like tiramisu.”

For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, please visit www.baskinrobbins.ca, or follow the company on Facebook, Twitter or Instagram.

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About Baskin-Robbins Canada Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 98 locations in Ontario, Quebec, Alberta, Manitoba and British Columbia.  More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

Media contact and information:

Travon Smith

Torchia Communications

416-341-9929 Ext. 222

travon@torchiacom.com