FOR IMMEDIATE RELEASE – October 19, 2022 – Toronto, ON – Canadian interior and exterior flooring experts, B-Protek are pleased to announce their brand partnership with trusted contractor, design expert, real estate flipper and television personality Brian McCourt.
B-Protek are known for their epoxy and innovative polyurea vinyl flake flooring for garages, exterior balconies and stairs. Audiences across North America know Brian from his HGTV shows, which include Backyard Builds, Home to Win and Family Home Overhaul. With his rare mix of designer-contractor services and his track record for flipping homes, Brian’s entrepreneurial spirit makes him a perfect partner for B-Protek, who are currently expanding with franchises across Canada.
The appeal of glossy, durable and fashionable interior and exterior concrete floors has grown significantly with homeowners. B-Protek’s easy, affordable, one-day solutions are quickly becoming the Canadian industry standard, with 10 franchises in Ontario, Manitoba and Alberta, and over 20 in Quebec to date. The business model was custom-built to suit entrepreneurs.
“This partnership strikes at the heart of two of my greatest passions: improving homes and building businesses. B-Protek’s flooring solutions appeal to my renovation mindset as they’re fast, easy, and affordable – as well as my design sense with their stunning results,” said Brian McCourt. “From a business perspective, I admire how Nicolas and the B-Protek team are expanding into new markets and offering reliable and growth-minded opportunities for entrepreneurs to get into the home improvement game.”
B-Protek has grown over the last eight years under the direction of CEO Nicolas Dejardins. A triathlete and sports enthusiast who has been in the coating industry since his university studies, Nicolas is focused on creating professional, passionate and forward-thinking teams. He is committed to empowering entrepreneurs, and has built a proven business model with B-Protek.
“Brian is exactly the kind of partner that will help us take B-Protek to the next level across North America as he shares our core values of Listening, Rigor, Commitment and Collaboration,” said CEO Nicolas Desjardins. “Our expansion across Canada is infinitely strengthened by his public profile, but more importantly by his belief in our flooring solutions, and in our business model. We sincerely believe that this partnership is key to helping us propel this business forward.”
For Brian’s insights on the business opportunity with B-Protek, please visit https://www.youtube.com/watch?v=AU9mZ3vqvNc.
Contact:
Deb McCain Communications
416-402-5681
deb@debmccain.com
ABOUT B-PROTEK
B-PROTEK is known for its outstanding customer service. Our teams can revitalize all surfaces, from a residential garage floor to a 100,000 sq ft warehouse. We have developed, over the course of ten years, a unique business model and you can reach us 24/7. Our teams receive assiduous training in the areas of work health and safety, new processes, and the most recent technologies in our industry. We are also involved in international forums in order to stay on top of the latest developments in our field.
ABOUT BRIAN MCCOURT
Brian McCourt is a trusted contractor, design expert, real estate flipper, and television personality. He is best known as the co-host of HGTV Canada’s Backyard Builds: a series dedicated to creating innovative outdoor spaces. For 4 seasons (2018-2021) the Canadian Screen Award-nominated series fused traditional interior renovations with unconventional exterior designs. The show also airs on Hulu in the USA and internationally.
In addition to Backyard Builds, Brian is featured on HGTV’s Home To Win (Season 2,3,4) as well as Family Home Overhaul (2020). Both series are devoted to helping monetarily modest families live in beautiful and safe homes.
A fifth-generation builder, Brian is one of seven siblings – four of which work in real estate and renovation. It is safe to say that it runs in the family! From a young age, Brian felt drawn to real estate. He would watch his parents renovate small-town Victorian homes while refinishing furniture and scoping out flea markets in their free time. By the age of 19, Brian flipped his first property, and at 25 he had nine successful flips under his belt. Today, he boasts 15 years of hands-on renovation and design experience, functioning as a rare designer-contractor blend. In 2010 he opened the eponymous Brian McCourt Designs to help homeowners transform their houses into inspiring, custom homes.
His design work has been featured in Style At Home magazine and also House & Home magazine (3 times in 2021). He won 3rd place in House & Home’s 2021 Home of the Year Award. More recently, he designed the iconic Loden Hotel Penthouse Suite and Rooftop Garden in Vancouver and designed the model suite in The Voya condo project in Mississauga which won a silver award for Best Merchandising of a Model Suite by the National Assoc. of Home Builders.
Brian is passionate about sustainable building practices and brings the audience along as he learns more about new environmentally responsible ways of renovating. Whether it’s incorporating new, ‘green’ products or reducing waste and consumption or transforming scrap into design worthy features.
A fun-loving self-proclaimed “optimist junkie”, Brian is motivated by creating multi-platform content that transcends traditional genres and formats and is always looking to a brighter tomorrow. Brian is a regular guest on numerous television and radio shows and is a proud partner of Habitat for Humanity. He is the loving father of two boys, Calvin (5yrs) & Ben (3yrs).