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Industry News

Canada Celebrates 10th Annual Burgers to Beat MS Campaign to Help End Multiple Sclerosis in Canada

A&W Canada will donate $2 from every Teen Burger® sold on Burgers to Beat MS Day on Thursday, August 16 to the MS Society of Canada

VANCOUVERAug. 14, 2018 /CNW/ – Calling all burger fans! Helping those living with multiple sclerosis (MS) has never tasted so good! A&W Food Services of Canada Inc. celebrates the 10th annual Burgers to Beat MS campaign this Thursday, August 16 when $2 from every Teen Burger® sold across the country will be donated to the MS Society of Canada.

A&W Canada invites Canadians to get involved by joining Christine Sinclair—two-time Olympic bronze medalist and Canadian women’s national soccer team captain—on the Burgers to Beat MS Team and show their support for those living with MS. Sinclair knows first-hand the impact that MS has—her mother, Sandi, who was also her childhood soccer coach, lives with the disease—and she wants to encourage all Canadians to come together to help find a way to beat the disease.

What:

A&W’s 10th annual Burgers to Beat MS Day

A&W restaurants across Canada—more than 930 locations—are hosting Burgers to Beat MS Day activities, with many featuring the Great A&W Root Bear®, A&W Root Beer® floats, music, games and other fun activities.

Where: 

A&W Restaurants; visit aw.ca/locations to find a restaurant near you

When

Thursday, August 16, 2018; all-day

Why:

Show your support for Canadians living with and affected by MS and help raise much-needed funds to beat the disease.

Canada has one of the highest rates of MS in the world. On average, 11 Canadians are diagnosed with MS every day and women are three times more likely than men to be diagnosed with MS.

How: 

Visit an A&W restaurant on Burgers to Beat MS Day on August 16, when $2 from every Teen Burger® sold across Canada will go towards beating MS.

Now through Thursday, August 16: round up your bill at the A&W register; purchase limited-edition stickers for $2 each; give through in-restaurant donation mugs; and donate directly to the campaign at www.BurgersToBeatMS.ca.

About Burgers to Beat MS
Burgers to Beat MS is in its 10th consecutive year and has raised nearly $840,000 so far in 2018*, adding to the $11 millionpreviously raised through the campaign. A&W is aiming to raise more than $2 million this year. Money raised through Burgers to Beat MS helps the MS Society of Canada to: fund world-class MS research, programs and services, and advocacy efforts that improve the quality of life for Canadians living with and affected by the disease.

For more information, visit www.BurgersToBeatMS.ca.

About A&W Food Services of Canada Inc.
A&W Food Services of Canada Inc. is Canada’s original and fastest growing quick service burger chain. It’s 100 per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation’s second largest hamburger chain with more than 930 locations coast-to-coast. For more information, please visit aw.ca. Find A&W on TwitterInstagramFacebook and YouTube.

About multiple sclerosis and the MS Society of Canada
Canada has one of the highest rates of multiple sclerosis in the world. MS is a chronic, often disabling disease of the central nervous system comprising the brain, spinal cord and optic nerve. It is one of the most common neurological diseases affecting young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides programs and services to people with MS and their families, advocates for those living with MS, and funds research to help improve the quality of life for people living with MS and to ultimately find a cure for this disease. Please visit mssociety.ca or call 1-800-268-7582 to make a donation or for more information.

Join the conversation and connect with the MS community online. Find the MS Society on TwitterInstagram, and Facebook.

*As of Sunday, August 12, 2018

A&W and MS Society of Canada spokespeople, including local representatives, are available for interviews any time.

Christine Sinclair is available for interviews Wednesday, August 15 via telephone and in person in Toronto (morning) and Thursday, August 16 via telephone and in person in Montreal (morning) and Edmonton (late afternoon).

SOURCE A&W Food Services of Canada Inc.

For further information: or to request an interview, please contact: Sara Beckford, Strategic Objectives, Sara.Beckford@strategicobjectives.com, C: 416.262.7241; O: 416.366.7735 ext. 275; Jennifer Asselin, MS Society of Canada, Jennifer.Asselin@mssociety.ca, T: 1.800.268.7582 ext. 3144

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