Industry News

CENTURY 21 Canada Restructures and Sets Growth Goals

CENTURY 21 Canada has reorganized its leadership team to best meet the needs of its current franchisees and is setting its sights on growth in the coming years. The change comes after the company successfully launched its new HUB21 platform powered by Moxiworks to its agents earlier this year, providing first class websites, marketing, and customer relationship management tools that work together seamlessly in its customized platform.

“We’ve spent the past few years focusing on the development of our technology and providing our agents with the best tools in the industry,” says U. Gary Charlwood, Founder and Executive Chairman of Century 21 Canada. “We’re now ready to showcase our value to an expanded audience from coast to coast. The experienced team we’ve organized is very driven and ready to get started.”

Martin Charlwood, continues as CEO, but is also assuming the role of President as he continues his hands-on management of the day-to-day operations.

Brian Rushton remains Executive Vice President Operations and reports directly to Martin and coordinates the efforts of the leadership support group.

Tracy Bartram remains Executive Vice President and Chief Financial Officer for the Charlwood Pacific Group as well as Century 21 Canada.

Chiyoko Kakino— Vice President, Brand Expansion, Western Canada. Chiyoko is taking her passion for the brand and sharing it across Western Canada which has been identified as an important region for the brand to continue to grow. Chiyoko has been the one of the chief architects of the brand relaunch as Vice President of Marketing for the past six years and will and continue to influence marketing projects throughout the organization.

Leigh Kjekstad—Senior Director of Marketing, Communication and Events. Leigh has been with CENTURY 21 Canada for more than four years and has specialized in public relations, marketing, and events. In this new role, she will oversee both Marketing and Communications as well as organize our annual conference and awards events.

Todd Shyiak—Vice-President, National Network Development. Todd has been with CENTURY 21 Canada since 2013 heading up the Operations department and will continue to help current franchisees with their recruiting and retention strategies. In addition to that, he will identify strategic merger and acquisition opportunities within the industry for the existing Century 21network.

Gary Zalepa- Vice President, Brand Expansion, Eastern Canada. Gary has long been a source of information and advice for our brokers and he will now share his knowledge with a new generation of potential franchisees from Ontario to Newfoundland. Gary’s background is of a realtor and broker, so he is well positioned to set up future franchisees for success.  

The timing of the restructuring is, in part, due to the retirement of long-serving members of the C21 staff. More recently, Vice-President of Corporate Services Barbara Fromm decided to retire after being with the company for more than 40 years.  Director of Meeting and Events, Carol Hughes, chose after 38 years to take early retirement at the beginning of the COVID-19 pandemic.

Tracy Bartram, Executive Vice-President and Chief Financial Officer of CENTURY 21 Canada, says the groundwork that Barb and Carol laid throughout their tenure has allowed the transition to a new chapter for the company to go smoothly.

These corporate changes over the past few months are also set to better serve existing franchisees. While the Moxiworks platform provides excellent tech support for its product, C21 has invested in enhanced tech support with other tools such as Back At You Media, Google Workplace and Zillow. There is also a renewed focus on the company’s concierge program which is designed to have a “superuser” in each office to ensure everyone knows the tools available to them and understands how to maximize each one for their business.

President and CEO Martin Charlwood adds, “Starting in 1975 my father, our Chairman, laid the foundation of real estate franchising in Canada in the real estate brokerage industry and we have spent the past almost four plus decades continuing to make our mark.  My leadership team will continue to be the gold standard in the industry and our value package remains the best, bar none”.

For more about CENTURY 21 Canada and the leadership team, click here.

RELATED: Franchise Canada Chats Podcast Season 4 Episode 8 | CENTURY 21 – Katelyn, Carly, and Paige Fulton

About CENTURY 21 Canada™

Century 21 Canada Limited Partnership (century21.ca) is a real estate master franchisor with complete rights to the CENTURY 21® brand in Canada.

The CENTURY 21 System is one of the world’s largest residential real estate brokerage franchisors, CENTURY 21 has approximately 13,000 franchise offices and more than 145,000 independent sales associates located in 86 countries and territories.

Independently Owned and Operated. ®/™ trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. ©2021 Century 21 Canada Limited Partnership.

The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.

Media contact

Leigh Kjekstad
CENTURY 21 Canada
Leigh.Kjekstad@century21.ca 
604-606-2139

Franchise Canada