Since 1987, Cora restaurants have set the standard for morning gastronomy. Today, the category leaders are proud to announce an exciting new evolution. From the visual identity and presentation of the menu to the photos of the dishes and décor, every single detail of the Cora brand has been completely rethought in order to create a fresh image infused with an innovative energy that will propel the brand into a new era and allow it to meet the ever-changing needs of its clientele. The national franchisor is currently collaborating with different partners to transform its branding and restaurant design. The menu also features new original dishes that continue to redefine breakfast, one plate at a time.
Partnering with branding talent
“Cora has chosen to update its brand image to better communicate its dynamic spirit and remain relevant for customers across this country. Today, the winds of change can be felt at Cora. There’s a genuine desire to grow the brand and give it the same exciting freshness that swept across Quebec in the early 1990s when Cora pioneered the breakfast concept. The Emma Branding team couldn’t be prouder to partner with Cora to help this major Canadian brand shine even brighter,” declares Marc-André Lamy, Founder and Head of Creative Design, at Emma Branding.
A change of décor
Artesa Architects & Designers was mandated to overhaul the restaurants’ aesthetics and style. The refreshing and remarkable transformation will offer customers a vibrant, colourful design and an even warmer atmosphere. Opened last June, Cora Evanston, in Calgary, provides a sneak preview of the new Cora style. Customers will also be able to experience the new design at the next restaurant opening in Edmonton. “In fact, all our new restaurants will feature the new design going forward, and we’ll be working with our franchisees to gradually renovate our existing 125 restaurants over the next few years,” explains Benoit Morel, Vice-President, Business Development and Legal Affairs, at Cora.
Breakfast pizzas? Yes, please!
Cora Tsouflidou revolutionized the first meal of the day by creating a new habit for generations to come: going out to a restaurant for breakfast. Before the chain opened its doors, a plate of two eggs, bacon and potatoes was standard diner fare. Cora’s founder introduced the breakfast restaurant as we know it today, with its huge variety of dishes, fruity cocktails and amazing fruit arrangements. “Reinventing the art of breakfast with original dishes that treat friends and family to a memorable time together is central to our DNA,” says Geneviève Duquette, Marketing Director.
The addition of a brand-new category—breakfast pizzas—demonstrates how delicious creativity is when it’s served crispy, hot and packed with flavour in the morning. Five flavours of pizza showcase breakfast classics like hollandaise sauce, pulled ham, assorted cheeses, smoked salmon, Canadian maple syrup, fresh fruit and eggs, paired up in mouth-watering combinations. The breakfast pizzas are available for a limited time only.
A pioneer that isn’t done reinventing breakfast
This fall, Cora is introducing its redesigned menu. To set the tone, the brand went a step further with an array of new dishes: super fresh breakfast tacos, a new breakfast poutine for meat lovers and two new flavours of the beloved Ben et Dictine. For taste buds that waffle between sweet and salty, two new tempting Ben et Dictine duos are making their appearance, flanked by a delicious sweet treat. Cora has even added extras for customers to personalize their side of potatoes. It will have everyone raising their glasses—possibly filled with one of the four tasty new mocktails—to salute the brand!
Cora, proudly Canadian, truly authentic, entirely delicious and always surprising.
Learn more about franchising with Cora Breakfast and Lunch
