Industry News

Expertise Enhancements at Mister Transmission (International)

June 7, 2018 — “Franchisee success is Mister Transmission’s success, and the new corporate team structure now in place is designed with the intention of providing stronger sales, operational, technical and marketing support in order to accommodate the needs of our franchisees and drive our future success,” announced Tony Kuczynski, President & CEO of Mister Transmission.

“We are very excited to welcome Joel Richardson, Maria McGuckian and Alana Rogers to the corporate team at Mister Transmission. This new talent, along with the repositioning of current roles, will provide an enhanced level of functional support and expertise to our store network,” said Kuczynski.

Joel Richardson—Director of Operations

As Director of Operations, Joel Richardson will be focused on store operations and profitability among franchised and corporate stores. Richardson has over 15 years of store operations experience in the automotive industry, and we are very pleased to have him on board to help improve our current procedures and gain alignment among all of our stores.

Steve Lebrasseur—Director of Sales

With Joel Richardson assuming the role of Director of Operations, Steve Lebrasseur will now focus on developing and implementing programs to increase store sales in our three key channels: retail, fleet and wholesale.

Joe Pawlowski—Senior Business Development Manager, Technical Support

Joe Pawlowski has transitioned from Regional Business Manager to his new role as Senior Business Development Manager, Technical Support, which allows him to focus on providing technical support to our stores inclusive of hosting regular training workshops. Pawlowski is a licensed technician who regularly attends training to maintain his expertise, and is uniquely positioned to share this knowledge with our stores so we can continue to be the “Transmission and Technology Experts.”

Maria McGuckian—Marketing and Customer Service Manager

Maria McGuckian joined Mister Transmission in January 2018, and has over 20 years of marketing experience in the automotive industry. McGuckian is focused on managing our traditional and digital marketing programs, as well as event management. She also works closely with our franchisees to help maintain our high customer satisfaction ratings. This role is supported by Alana Rogers, our new Marketing and Communications Specialist.

We are very excited about the strengths our new structure and team members bring to the Mister Transmission team, and look forward to the enhanced support that will help stores drive sales and further strengthen customer relationships.

About Mister Transmission
Mister Transmission is Canada’s leading chain of transmission and technology experts. Mister Transmission has spent more than 55 years keeping customers on the road. With more than 65 locations coast-to-coast, Mister Transmission is able to offer outstanding warranty protection, expert service, and quality transmission repairs. For more information, visit or

For media inquiries please contact:

Maria McGuckian
Marketing and Customer Service Manager
t: (905) 884-1511