Industry News

Franchising Demystified Releases 2nd Edition

Originally written in 2014, the second edition of the book Franchising Demystified was recently released with new stories, up-to-date statistics and addressing a more global audience.

Whether you are considering getting into a franchise, or have made the commitment, Franchising Demystified is the definitive franchise handbook that provides the tools and insights to effectively assess which is the right franchise opportunity for you and then how to maximize your return on investment. Real-life examples let you learn from other people’s mistakes and experiences.

“The book Franchising Demystified is loaded with practical tips,” comments Peter Drutz of Comfort Keepers Canada. “We provide a copy to every qualified prospective franchisee. It helps them to understand the franchisee-franchisor relationship and capitalize on the benefits of a proven business model.”

Franchising Demystified helps one:

  • Identify the best franchise opportunities
  • Determine if franchising is right for you
  • Fully understand your rights under the franchise licensing model
  • Succeed and grow a successful, profitable business

Franchising Demystified is available at  most book retailers or directly from the publisher at It is a must read for anyone considering buying a franchise or currently a franchisee.


Wayne Maillet is a franchise management consultant and founder of the consulting company Franchise Specialists. Respected within franchise circles, he brings a realistic, practical understanding of business and franchising. He works with both franchisors and franchisees.