Industry News

Liberty Tax Services Inc. Makes a Greater Commitment to Brand Consistency

VIRGINIA BEACH, Va.–(BUSINESS WIRE)–In an ongoing commitment to its core mission, Liberty Tax is employing mobile-friendly technology giving KPI data needed at a glance for their 4,000 locations. Liberty Tax is dedicated to offering the flexibility of a personal tax consultant with the security of a large, established company – a mission furthered by this investment in technology.

Supported by FranchiseBlast’s Brand Consistency tools, Liberty Tax Services is enhancing its ability to track the metrics of success that each location relies on to thrive. FranchiseBlast, a Canadian technology firm, provides a comprehensive suite of tools for franchisors looking to streamline their field coaching processes. With this in their arsenal, the franchisor not only ensures operational compliance but also coaches franchisees to improve their performance.

“We pride ourselves on the total level of support that we offer our franchisees,” said Martha O’Gorman, Chief Marketing Officer at Liberty Tax. “Keeping a brand consistent across all locations is a big part of the value that we provide.”

The tools will not only help from a Marketing perspective; the operations team will also benefit.

“A franchise coach’s time is much better spent actually connecting with people, rather than punching in numbers and copy-pasting,” said Dean Hatzitheodosiou, Sr. Director of Sales of FranchiseBlast. “Our tools make these processes more efficient, so coaches can get back to doing what they do best.”

The software company traces its roots back to the food service industry, but it is more than that today – they offer solutions for a diverse array of industries including Financial, Home Care, Fitness and Education. A tailored version of FranchiseBlast’s Brand Consistency suite is expected to roll out to all Liberty Tax Services locations by the end of 2018.

About Liberty Tax, Inc.

Founded in 1997 by John T. Hewitt, Liberty Tax, Inc. (NASDAQ:TAX) is the parent company of Liberty Tax Service. During tax season 2017, Liberty Tax prepared over two million individual income tax returns in more than 4,000 US/Canadian offices and online. Liberty Tax’s online services are available through eSmart TaxLiberty Online and DIY Tax. Liberty Tax also supports local communities with fundraising endeavors and contributes as a national sponsor to many charitable causes. For a more in-depth look, visit Liberty Tax Service and interact with Liberty Tax on Twitter and Facebook.

About FranchiseBlast

Since 2007 FranchiseBlast has helped franchises in their quest for operational excellence. With 13,000 locations from over 90 brands, FranchiseBlast combines elegant usability with turn-key quickstart programs. FranchiseBlast’s clients include brand aggregators such as Focus Brands and individual franchise brands such as Tide Dry Cleaners, Pita Pit and Tropical Smoothie Café among many others.


Stefania Sigurdson Forbes, 877-567-5282 x709
Sr. Marketing Director

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