Industry News

Metal Supermarkets “Forges” 2021 U.S. Franchise Expansion Plan

Projects 50 New Locations During Next Four Years 

The phrase “Big things come in small packages” isn’t one typically associated with the metals distribution industry, where immense products and massive volumes are the order of the day. But, Metal Supermarkets is defying these prevailing industry norms.

The North American leader in small-quantity metals has achieved something that few others in 2020 have been able to do – it has consistently broken year-over-year monthly revenue records, truly living up to “Big things come in small packages.”

“The strong momentum we’re demonstrating now has been brewing for several years. Our ability to withstand the pressures of the pandemic was no surprise because we’re set up to thrive in every type of economic condition,” said Stephen Schober, the 14-year President and CEO of Metal Supermarkets and an executive with more than 30 years in the franchise industry. “When you blend our niche market with a solid business system and an unrelenting commitment to customer experience by our franchisee partners, Metal Supermarkets emerges as the standout metals supplier in every community that we serve.”

Known for its convenience, speed, product variety and fixation on customer service, Metal Supermarkets announced today that it is riding this wave of progress to move ahead with a strategic franchise growth initiative that will expand its presence to 150 locations by 2024. Several new locations have opened in 2020, including Appleton, Wisconsin; Cedar Rapids, Iowa, Cleveland, Ohio; Kansas City, Kansas; West Palm Beach, Florida; as well as Pico Rivera and San Diego, California. Collectively, these openings are a strong indication of long-term, sustainable growth for Metal Supermarkets. Already, eight openings are slated for 2021 in Albuquerque, New Mexico; Reston, Virginia, Houston and Lewisville, Texas; New Orleans, Louisiana; The Bronx and Queens, New York; and San Jose, California.

Occupying a stable and important niche in the $200 billion U.S. metal distribution industry, future U.S. expansion is on the horizon. Metal Supermarkets is targeting new franchise development throughout New England, the Midwest, Texas and the Southwest. Designated an essential business, the concept offers a recession-resistant, innovative and durable opportunity for interested franchise investors.

Each location provides solutions to customers’ ongoing and regular metal needs in both the business to business and business to consumer categories. With an innovative and diverse product base and no-minimum product order quantity, Metal Supermarkets has driven strong average gross margins of more than 50 percent during the last four fiscal years.

“Remaining dedicated to our proven business system, while focusing on our core value of constant improvement has allowed us to establish Metal Supermarkets as the local one-stop shop for countless businesses and individuals who need metal,” added Schober. “To make sure that we’re always operating at peak performance across the franchise system, we offer opening and ongoing training and support. Plus, the comprehensive marketing programs and operational support we provide to our franchisees allow them to focus on delivering outstanding customer service, a key to earning customer loyalty and repeat business.”

Currently, Metal Supermarkets is actively awarding franchises to qualified individuals with strong customer service experience and an interest in a stable business opportunity. As the concept has grown in recent years, the Metal Supermarkets franchise opportunity is best suited for the owner-operator franchisee who is looking to build an income, create wealth for their family and leave a legacy. The moderate investment range for a Metal Supermarkets location is between $216,500 to $403,000, and qualified owners must have a minimum of $150,000 in liquid capital to be considered. To honor those who have served in the military, Metal Supermarkets offers a $5,000 discount for qualified veterans.

For additional information about the Metal Supermarkets franchise opportunity, visit


Metal Supermarkets, the world’s largest supplier of small-quantity metals, has more than 100 brick-and-mortar stores across the United States and Canada with 10 franchise locations in development. Known for its speed and convenience, Metal Supermarkets sells a wide variety of metals including Aluminum, Hot-Rolled Steel, Cold-Rolled Steel, Stainless Steel, Alloy Steel, Galvanized Steel, Tool Steel, Brass, Bronze and Copper. With highly specialized staff, customers can get the metal they need in a size that is convenient for them.

For additional information about Metal Supermarkets, visit

For additional information about the Metal Supermarkets franchise opportunity, visit