Franchise Canada Chats Podcast Season 3 Women in Franchising Women in Franchising Podcast

Season 3 Episode 4 | Jamie Berube – WP Creations

In this episode, we talk to Jamie Berube, president and CEO of WP Creations, who joined the head office team in 2013 and eventually became sole franchisor after their founder retired.

Originally called the Wee Piggies foundation, Jamie used her experience in sales and training to build her team of home-based franchisees by offering extensive training and an ongoing support system. Now, WP Creations is thriving with more than 30 locations spread coast to coast while keeping the company’s original traditions.

During this episode, Jamie shares:

  • The perks of running a home-based business
  • How she supports her female-led team of entrepreneurs
  • How to keep franchisees connected through the long distance (including a newly introduced buddy system!)
  • What she adores most about running WP Creations, and much more.