New limited-time offer available all day, every day in cafés and on the app
Second Cup Café is introducing a new national promotion centred on its Flash Cold Brew Coffee lineup, offering guests a medium for $3, with the option to upgrade to a large for an additional $1 (plus applicable taxes; modifiers are extra).
Available starting this week, the promotion applies to three core varieties: Classic Flash Cold Brew, Vanilla Bean Flash Cold Brew, and Mocca Flash Cold Brew. The offer is available all day, every day, in cafés and through the Second Cup mobile app.
Second Cup’s Flash Cold Brew is crafted by “flash” brewing coffee directly over ice which locks in the flavour, aromatics and distinct characteristics of the bean. The result is a smooth, full flavoured cold coffee that’s never bitter. The promotion is intended to increase accessibility to cold brew coffee as demand for cold coffee beverages continues to grow across Canadian markets. The cold brew is made using the brand’s signature Batch 49 Medium Roast, where “49” refers to the 49th parallel, a nod to the brand’s 100% Canadian ownership and operations.
“This promotion is about delivering everyday value while showcasing a product that reflects how Canadians are choosing to enjoy coffee today,” said Roxane Desjardins, Marketing Director at Second Cup. “Cold coffee continues to gain momentum year-round, and this offer gives guests a simple way to make it part of their routine.”
The limited-time promotion has no fixed end date and will run at participating locations across Canada.
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