The need for support for food banks in Canada is real, immediate and in crisis. As a long-term partner of Food Banks Canada, Subway® Canada has launched several measures to help support the organization, including a donation of 1M meals and a commitment to feeding local volunteers and employees in communities across the nation. In addition, starting March 30th, Subway® will donate $2 from every delivery purchase to Food Banks Canada.*
The COVID-19 pandemic has caused operations and food costs to rise for food banks across the country and an expected influx of people seeking them out for support will only make it worse. While many corporations have stepped up, food banks across Canada do not have the resources they need to continue providing nutritious food to families and vulnerable populations during this crisis, especially as numbers increase. Subway® Canada is urging guests to help by donating directly to Food Banks Canada or by ordering delivery from their local Subway® Restaurant starting March 30th.*
“These are unprecedented times and it is our responsibility to do what we can to support the organizations putting nutritious food into the hands of our friends and neighbours,” says Cristina Wells, Country Director, Subway® Canada. “We are calling on all Canadians to give what they can to help support Food Banks Canada by donating directly or by participating in the delivery donation drive.”
“While food insecurity is an issue year-round in Canada, COVID-19 has led to significant challenges,” says Chris Hatch, Chief Executive Officer for Food Banks Canada. “Subway Canada’s donation will help us to provide local food banks with the resources needed to adapt and help clients in quarantine situations with the nutritious food support they need.”
In addition to the charitable donation and delivery donation drive, Subway® Canada Franchise Owners will deliver lunch to employees and volunteers in food banks across Canada to show gratitude for their tireless work.
Subway Canada® is helping to raise awareness about the need from food banks across the country with a significant digital and media spend. Several agencies are supporting on the national campaign. Public relations and social media support is being handled by Veritas Communications. TV and digital advertising creative was produced by DentsuBos. All media buying was coordinated by Carat.
*The 1M meals come from a monetary donation of $500,000 CAD to Food Banks Canada. Subway is also committed to donating $50,000 of Subway® products to local communities across the nation. Delivery available in select areas. See Subway.com/delivery for details. Donation of $2.00 CAD per delivery, app, & online order, to a maximum of $650,000 CAD.