Industry News

Tim Hortons® annual Smile Cookie™ campaign raises a record $7.8 million for local charities

Now that’s a lot of (cookie) dough raised to support more than 500 charities across Canada

TORONTOOct. 1, 2018 /CNW/ – We want to thank our loyal guests, team members and restaurant owners across Canada who helped to raise a record of almost $7.8 million for this year’s Smile Cookie campaign. With plenty of smiles to go around, Canadians raised millions of dollars through the delicious act of purchasing a Tim Hortons Smile Cookies for $1 (plus tax) at participating restaurants during the week long campaign. The full $1 from each Smile Cookie is donated by Tim Hortons restaurant owners to local charities, hospitals and community programs from coast-to-coast.

“The Smile Cookie campaign highlights not just the power of a smile, but the amazing generosity of Canadians,” says Alex Macedo, President, Tim Hortons. “From the hard working team members who decorate each cookie by hand, to the guests we serve every day, to our charitable partners, we’re so thankful that we are able to play a role in raising millions of dollars to make a real difference in communities across the country.”

In 1996, the Smile Cookie campaign started as a way to help raise funds for the Hamilton Children’s Hospital in Ontario. In the 22 years since this first campaign, the program has grown to become a cross-Canadafundraising event and provides much needed support to over 500 Canadian charities and community programs.

Charities supported by this year’s initiative included The Children’s Breakfast Clubs in Toronto, the Empty Stocking Fund in Halifax, Children’s Wish in Montreal and the Jim Pattison Children’s Hospital Foundation in Saskatoon. Visit a complete list and to learn more about the charities that will benefit from the millions of Smile Cookies sold as part of this year’s campaign.

About Tim Hortons
Tim Hortons®, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortonsappeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,700 system wide restaurants located in Canadathe United States and around the world. More information about the company is available at

SOURCE Tim Hortons

Related posts

Mother and son open a second Baskin-Robbins location in London, Ont., 102nd in Canada


Toronto Massage Therapist Opens Massage Addict’s 79th clinic


Recipe Unlimited plans to eliminate plastic straws from its entire restaurant network