Over the past year, the Big Frog South Edmonton (BFSE) corporate store has demonstrated how consistent execution and operational discipline can translate into measurable business success. Through a strong focus on customer service, efficient operations, and team performance, the store nearly doubled its annual revenue while earning the distinction of Centre of Excellence within the Big Frog network. The achievement reflects the collective efforts of a dedicated team committed to continuous improvement and delivering a consistently high-quality customer experience.

The Centre of Excellence designation also reflects Big Frog’s commitment to giving franchisees access to practical knowledge and proven strategies. A successful corporate location can serve as a living example of how systems, technology, staffing, customer service, sales, and production can work together to create a high-performing operation. Lessons learned at South Edmonton can be shared across the network, helping franchise owners continually improve their own businesses.

Operating for success

A key factor in the South Edmonton store’s success has been its experienced and engaged team. Their commitment to customer relationships, production quality, and day-to-day operational excellence has created a strong foundation for sustainable growth. By working collaboratively and maintaining high standards across every aspect of the business, the team has been able to increase capacity, improve service levels, and build long-term customer loyalty.

The leadership of Zac Smith, Director of Operations, has also played an important role in the store’s performance. By refining workflows, identifying efficiencies, and ensuring consistent execution of the Big Frog operating system, Smith has helped create a business that’s both scalable and profitable. The focus hasn’t been on reinventing the model, but on executing it with consistency, measuring performance, and making incremental improvements that compound over time.

Big Frog uses modern printing technologies, including Direct-to-Garment (DTG) and Direct-to-Film (DTF) printing, to produce customized apparel efficiently and on demand. DTG printing applies high-quality, full-colour designs directly onto garments, making it particularly effective for detailed artwork and smaller orders. DTF printing involves printing a design onto a specialized film before transferring it onto apparel using heat, providing versatility across a wide range of fabrics, colours, and applications. These technologies allow Big Frog stores to serve everyone from schools, sports teams, businesses, and nonprofits to families, events, and individual customers—without relying solely on large-volume orders. The result is a business model that combines local relationships and personalized service with efficient, modern production capabilities.

How Big Frog South Edmonton will impact future franchisees

As a corporate location, BFSE serves an important purpose beyond its own financial performance. It provides Big Frog with a real-world environment to test best practices, refine operational processes, and demonstrate the effectiveness of the franchise system. The store’s recent results reinforce that profitability isn’t driven by shortcuts or one-time initiatives, but by disciplined execution of a proven business model supported by an engaged team and strong operational leadership.

BFSE’s growth and Centre of Excellence designation represent more than a successful year. They’ve provide tangible evidence of what’s possible when the Big Frog system is executed as designed.

As Big Frog continues to expand across Canada, the South Edmonton store stands as a proof of concept for prospective franchisees. In the coming years, they’ll continue to illustrate how operational excellence, continuous improvement, and commitment to the system can create a strong foundation for long-term business success. The success of Big Frog South Edmonton demonstrates that when the right people, processes, and systems come together, a local business can achieve significant and sustainable growth.