DATE: July 9, 2025
TIME: 1:00 – 2:00 PM ET

Franchise brands face a critical challenge: delivering seamless experiences across direct-to-consumer, retail, and B2B channels without sacrificing brand consistency. As customer expectations evolve, franchise technology and strategies must evolve too. 
 
Join us to discover how unified commerce is transforming franchise businesses. We’ll cut through the complexity and deliver actionable insights on: 
 
• Unified vs. Multichannel: Why unified commerce delivers a superior experience 
• Seamless Operations: How to practically unify online and in-store 
• Customer-Driven Strategy: How evolving buying behaviors are reshaping commerce priorities 
• Franchisor Playbook: Proven tools and systems to empower franchisees 
 
Whether you’re beginning your digital transformation or refining your omnichannel strategy, you’ll leave with franchise-specific insights to create seamless customer experiences and drive growth—online & in-store.  

Learn & Grow webinars are eligible for 50 CFE participation credits each! Learn more about CFE program here.

SPEAKERS:

James Greco is a Senior Solutions Engineer on the Retail Team at Shopify, specializing in empowering businesses to maximize their commerce potential. With a strong background in sales engineering and training, James has a proven track record of enhancing operational efficiency through data-driven insights and tailored solutions. James’ favourite part of being an SE is interacting with his merchants and witnessing the “a-ha” moments when they connect the dots between the value of Shopify and the impact it will have on their business.