Speakers: Brian Leon – Choice Hotels Canada, Frank Zaid – Frank Zaid FRANlegal Support Services, Allan Dick – Sotos LLP

Every franchisor should be aware of the unique roles that franchisor advisory boards, franchisee advisory councils, and franchisee associations fulfil in the franchise relationship. The names are somewhat similar but often confused, and the roles are entirely different.

This webinar will feature panelists Frank Zaid, Brian Leon, and Allan Dick. The three seasoned franchise professionals with decades of combined experience will present a practical and business-oriented discussion of the best practices in establishing and operating these entities.

You will learn how a franchisor advisory board that is composed of diverse and experienced advisors can provide objective and valuable guidance to a franchisor on a variety of critical topics and assist the franchisor in all stages of growth. You will also explore how these boards function and can become trusted advisors for many years.

As a franchisor, the value of having an independent and objective franchisee advisory board or council cannot be overestimated. But how and when do you establish, structure, and operate a franchisee advisory board that is fair and balanced? And how can a franchisee advisory board achieve meaningful input into the franchise system and be supported by both parties?

Additionally, franchisee associations are very much present in the media and in court cases. What are the legal principles and business motivations affecting the establishment and operation of franchisee associations? How do franchisee associations achieve their objectives and how should franchisors deal with these associations?

Join Zaid, Leon, and Dick as they share real-life examples and offer suggestions on how these entities can achieve positive results for franchisors and franchisees, while contributing to the continued success and development of franchise systems. They will also offer warnings about how poor practices can result in unfortunate consequences.

This all-star webinar is a must-attend session for franchisors, franchisor management teams, and franchise support service advisors.