Today’s local marketing landscape is forever changed.  Digital adoption has been accelerated by three years, and the traditional media landscape is more fragmented than ever. In this webinar and roundtable discussion with franchise brand managers, we will discuss and explore how leading brands are thinking about and approaching Local Store Marketing (LSM), post pandemic. We will also take a deep dive into how today’s consumer is using technology and the changing local marketplace.

If you are a Marketing Manager, Multi-Locations Brand, Regional Marketing Manager, Franchise Brand Manager, you won’t want to miss this webinar! You will gain insight on:

●    How multi-location brands are approaching Local Store Marketing
●    Overcoming top challenges when deploying LSM programs
●    Empowering franchisees and stores to adopt LSM
●    How to establish a strong personal presence in each community
●    Effectively communicating and setting expectations with franchisees
●    Creating local content that is relevant in their market
●    Executing national campaigns vs local store programs
●    Building trust while also building the brand