Hellamaid offers two franchise paths so candidates can match their investment to their market. The Small Market model (towns under 40k population) runs ~$10,000–$20,000 all-in, with a $10,000 base franchise fee. The Large Market model (metros over 40k) runs ~$30,000–$40,000 all-in, with a $40,000 base fee.

Franchise fees scale at $200 per additional 1,000 in territory population beyond the base coverage. Startup cost covers equipment, initial marketing, software setup, and training. The model is asset-light and home-based to start, so capital goes toward growth rather than rent or buildouts. Ongoing fees are a 7% royalty and 2% brand fund, disclosed upfront. Detailed cost breakdowns are in the Franchise Disclosure Document, shared during due diligence.

The ideal Hellamaid franchisee is organized, can manage people, and will follow a proven system rather than reinvent it. Cleaning experience requirements depend on the model: the Small Market model is hands-on by design, so owner-operators should be comfortable in the field, especially in year one.

The Large Market model is manager-led — most of these franchisees come from outside cleaning entirely, in sales, tech, real estate, or operations backgrounds. Across both, the brand is built for owners who want a real, growing business, not a passive side project. We handle training, hiring playbooks, and the tech stack. The owner brings leadership and local commitment.

Hellamaid has cleaned 65,000+ homes across 90+ cities, earning 4,135+ five-star reviews and a 4.8★ average from thousands of customers. Founded in Guelph, Ontario in 2017 by two engineers, the company grew from 1,000 homes cleaned in year one to over $1.2M annual revenue by 2019 and a national network of 230+ professional cleaning partners by 2023. Franchisees inherit this brand recognition and operating system on day one rather than building credibility from zero.

Initial Training: Operational training, brand onboarding, and a launch plan tailored to your city, with structured support through your first 90 days.

Ongoing Support: Weekly check-ins with an operations partner early on, monthly best-practice calls with the franchisee network, quarterly business reviews with the founders, and a shared ops community for active franchisees.

Technology Provided: Proprietary AI-powered booking platform built in-house since 2017, instant online quoting, smart scheduling, AI-driven customer communications, automated reminders, and payment routing. Plus marketing and SEO playbooks (Google Ads, local SEO, social, referral, email) and centralized lead generation, with bookings routed to your protected territory automatically by postal code.

• Canadian Franchise Association (CFA) member
• Living Wage certified employer and Canadian Cancer Society partner
• 4.8★ average across 5,000+ reviews and 4,135+ five-star reviews
• Featured in publications including Martha Stewart Living
• FDD drafted under Canadian disclosure law, built for Ontario’s Wishart Act and provincial equivalents — a Canadian franchise, not a US import
• Founded and led by licensed Professional Engineers, bringing a systems-driven, technology-first approach to a fragmented industry